Sean
Kennedy

Product Marketer, Zapier

Starting Over: Rebuilding Emails for Engagement

When you do email right, you boost engagement with your content, create advocates to share your message, increase traffic where you want it, and increase your brand reputation. So how come many of us ignore email or only use it as a way to mass send messages to our users’ inboxes? Maybe it’s time to hit the reset button. Join Sean as he walks you through how they’re tearing things down and rebuilding emails in order to grow a more engaged audience.

In Sean's session, you'll learn:

  • Why the size of your email list doesn’t really matter.
  • How you can repair your deliverability and reputation in order to increase opens.
  • How to measure email performance so you know which emails are hitting the mark and which need a reboot.
  • PHOTOS OF THE TALK

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