Founder and CEO, STAT Search Analytics
What Google Serves Up For Local Searches
According to Google, searchers are beginning to drop location-specific terms like "neighbourhood" and “near me” from their queries when looking for goods and services in their area. But does Google still know what searchers want?
By comparing the search engine results pages (SERPs) of keywords like [breakfast places], [breakfast places in Vancouver], and [best breakfast places], we can better understand how Google interprets different levels of local intent and uncover what searchers see most often.
In Rob's session, you’ll learn:
More from Rob Bucci
Unbounce conducted a Q&A session with two bona fide search experts, Rob Bucci and Cyrus Shepard, in anticipation of CTA 2018. It covers local searches, featured snippets, ranking factors, and more. You can read the full interview, including detailed answers not found in this talk, on our blog.