Founder and CEO, STAT Search Analytics

What Google Serves Up For Local Searches

According to Google, searchers are beginning to drop location-specific terms like "neighbourhood" and “near me” from their queries when looking for goods and services in their area. But does Google still know what searchers want?

By comparing the search engine results pages (SERPs) of keywords like [breakfast places], [breakfast places in Vancouver], and [best breakfast places], we can better understand how Google interprets different levels of local intent and uncover what searchers see most often.

In Rob's session, you’ll learn:

  • How Google interprets different levels of local intent and what searchers are seeing most often.
  • How to refine your SEO keyword lists by comparing SERPs.
  • How to better tailor your content to build more targeted ad campaigns that achieve better results.
  • More from Rob Bucci
    Unbounce conducted a Q&A session with two bona fide search experts, Rob Bucci and Cyrus Shepard, in anticipation of CTA 2018. It covers local searches, featured snippets, ranking factors, and more. You can read the full interview, including detailed answers not found in this talk, on our blog.

    [Read More]


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