Conversion Copywriter and Interaction Designer , Kantan Designs

Data-Driven Copywriting for Brand-Spanking New Products

Conversion-focused copy is all about knowing your customer, inside and out. But what if you don’t have any (or many) customers yet? After working with tons of startup founders and marketers as a copy and optimization expert, Momoko has fine-tuned the art of copywriting for products and businesses fresh on the market.

In Momoko's session, you'll learn:

  • How to avoid the all-too-common pitfalls of confirmation bias when writing pre-launch copy.
  • How to sharpen and simplify your value prop.
  • A data-driven framework for choosing the most relevant and desirable product message.
  • What Inspires Momoko?
    Unbounce polled six of the expert marketers from this year’s CTA and asked what talks have blown them away—and why. If you’re looking for more nuggets of wisdom from your favorite speaker, you’ll find plenty to chew on in these recommendations.

    [Read More]


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