Lisa
Pierson

Copywriter, The Conversion Copywriter

I Joined Match.com and Didn't Get the Love I Expected: Where Was the Onboarding Help When I Needed It?

Are you failing your customers right from the start? Get an inside look, through the eyes of a conversion copywriter, at how a business fails (lookin’ at you, Match.com) in onboarding a new user. Plus, how all businesses can do a better job of retaining new customers and increasing profitability with customer-focused copywriting.

In Lisa's session, you'll learn:

  • How to write a welcome email that empowers and reaffirms a customer’s decision to do business with you.
  • How to help customers on their journey so they get excited about using your product or service.
  • How customer-focused copy can drive the action you want for long-term retention.
  • What Inspires Lisa?
    Unbounce polled six of the expert marketers from this year’s CTA and asked what talks have blown them away—and why. If you’re looking for more nuggets of wisdom from your favorite speaker, you’ll find plenty to chew on in these recommendations.

    [Read More]

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