Krista
Seiden

Product Manager, Google Analytics

Measurement for Growth

You've probably heard the term "growth marketing" thrown around a lot. But what exactly is it? New age optimizers looking for a fancier title? Marketers spinning their same old service in a new way? A buzzword for a game of bingo? Whatever you want to call it, growth marketing is real and incredibly effective...if you know how to do it, and do it well.

In Krista's session, you'll learn:

  • What growth marketing really is, beyond the buzzwords.
  • How effective growth marketing is rooted in analytics, experimentation, and product development.
  • How to strategically measure and use data for targeted growth.
  • PHOTOS OF THE TALK

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