Head of Marketing , Shopify Plus

Product Marketing, Inside and Out

Product marketing is the glue that holds it all together. But what exactly is product marketing? And how does it work with the rest of the company? Like most things, the answer depends on a variety of factors. But there are some key areas you need to get good at, fast, in order to use product marketing as a lever for growth.

In Hana's session, you'll learn:

  • The guidelines for how and when to invest in product marketing.
  • How to develop a go-to-market framework for your company.
  • How to set up product marketing as a cross-functional powerhouse.

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