Co-Founder, AGConsult

Without Research, There is Nothing

Understanding your users and finding out what makes them tick is crucial to driving growth. An expert on user research and conversion rate optimization, Els will explain why user research matters, how to do it effectively and efficiently, and share specific cases where qualitative research made all the difference.

In Els' session, you’ll learn:

  • How to decide when to use quantitative and when to use qualitative research.
  • How to choose the best qualitative user research method for your project.
  • How qualitative user research and user testing can help you gain insights into your users no other method can.

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