Chief Marketing Officer, Crayon

How to Supercharge Your Marketing with Competitive Intel

Marketers today have great visibility into their business—their funnels, websites and roadmaps—and the tools and data to evaluate those internal workings. But most marketers don’t have great external visibility into and understanding of what’s happening outside their four walls to make strategic decisions. Ellie dives into the wealth of information available on a marketer’s external environment and how to leverage that data to win across every area of marketing.

In Ellie's session, you'll learn:

  • How to use content marketing intelligence to differentiate your marketing programs.
  • How to use support threads and product reviews to enable your sales team to win more deals.
  • How to use employee changes and reviews to get insight into competitors' investments and strategies.

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