Partner, Zyppy

SEO Success: The One Engagement Metric to Rule Them All

The SEO metrics that determine your success aren't set in stone. They move in a dynamic state as people interact with your website—and Google is watching. Are people getting what they need from you, quickly and accurately? Does your site delight and thrill or confuse or bore? Cyrus digs into the actual engagement metrics Google likely uses, so you'll walk away with actionable steps to improve your rankings and conversions.

In Cyrus' session, you'll learn:

  • All about speed and rankings—how much speed matters and the steps to take to improve the right areas.
  • What "fuzzy" engagement metrics like bounce rate, time on site, pages per visit, and more are, and exactly which metrics you should be focusing on.
  • How to use SEO data to improve conversions, the engagement metric we all care about most.
  • More From Cyrus Shepard
    Unbounce conducted a Q&A session with two bona fide search experts, Rob Bucci and Cyrus Shepard, in anticipation of CTA 2018. It covers local searches, featured snippets, ranking factors, and more. You can read the full interview, including detailed answers not found in this talk, on our blog.

    [Read More]


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