Bethany
Singer-Baefsky

Data Protection Officer, Unbounce

From (Fr)enemies to BFFs: How Marketing and Data Privacy Can Learn to Get Along

Data breaches. Equifax. GDPR. Cambridge-Analytica. Facebook. Google. Russian hackers. For the first time, the entire world is prioritizing data privacy. What’s a digital marketer to do when data is your bread and butter? Although increased scrutiny and new rules might feel like a marketer’s worst enemy, privacy and marketing can learn to be solid friends.

In Bethany's session, you'll learn:

  • Why privacy is a smart investment for marketers.
  • How privacy compliance promotes trust between marketers and leads.
  • How the cost of investing in privacy is less than the cost of fines and brand damage (and how it can become an asset to a brand).
  • How better privacy means better security, marketable trust, and more leads and sales.
  • What’s Unbounce?
    Unbounce is the market-leading landing page and conversion platform. Our drag-and-drop builder lets you publish on-brand landing pages, popups, and sticky bars on your own domain—in a fraction of the time it would take with a developer. It’s a brilliant way to get more leads without increasing your advertising budget.

    [Learn More]

    PHOTOS OF THE TALK

    Keep Watching

    Wanna see more of the CTAConf 2018 talks? Check out some more below.

    Stay in the loop for 2019

    Sign up to learn more about the future of CTAConf