Data Protection Officer, Unbounce
From (Fr)enemies to BFFs: How Marketing and Data Privacy Can Learn to Get Along
Data breaches. Equifax. GDPR. Cambridge-Analytica. Facebook. Google. Russian hackers. For the first time, the entire world is prioritizing data privacy. What’s a digital marketer to do when data is your bread and butter? Although increased scrutiny and new rules might feel like a marketer’s worst enemy, privacy and marketing can learn to be solid friends.
In Bethany's session, you'll learn:
Unbounce is the market-leading landing page and conversion platform. Our drag-and-drop builder lets you publish on-brand landing pages, popups, and sticky bars on your own domain—in a fraction of the time it would take with a developer. It’s a brilliant way to get more leads without increasing your advertising budget.