Director of UX and CRO, Tranzact

Conversion Rate Optimization: The Art and Science of Guiding the Drunk

What do you get when you mix one part gin and one part visitor-centric design? Website optimization!

A simple, relatable, and strikingly effective strategy based on the idea that "the user is drunk" can help you optimize, innovate and communicate effectively with everyone on your team. This concept quickly gets everyone on the same page and speaking the same language, whether they are new to the best practices of visitor-centered design or have been seeped in the industry for years.

In Becky's session, you'll learn:

  • An easy and accessible framework for optimizing your site for usability and conversion.
  • The fundamentals of usability testing and why they're important.
  • How to generate creative ideas for testing.
  • What Inspires Becky?
    Unbounce polled six of the expert marketers from this year’s CTA and asked what talks have blown them away—and why. If you’re looking for more nuggets of wisdom from your favorite speaker, you’ll find plenty to chew on in these recommendations.

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