Co-Founder and Director of Operations, Workshop Digital

How Sentiment and Speech Analysis of Phone Calls Can Unlock Higher Close Rates

Standard web analytics and A/B testing tools can’t measure the quality of a phone call. Yet marketers routinely make decisions based purely on quantitative data, such as call volume or duration. This can lead to flawed assumptions and missed opportunities to turn prospects into customers. How exactly can marketers expand their understanding of customers’ needs and improve conversion rates over the phone?

In Andrew's session, you’ll learn:

  • How to let machine learning and sentiment analysis do the heavy lifting so you can focus on creating better customer experiences.
  • How to understand the qualitative information generated by phone calls that web analytics tools can't measure.
  • How to enhance customer experience and improve close rates by minimizing objections.
  • How to optimize your marketing mix to favor better-converting channels.

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