Co-Founder and Director of Operations, Workshop Digital
How Sentiment and Speech Analysis of Phone Calls Can Unlock Higher Close Rates
Standard web analytics and A/B testing tools can’t measure the quality of a phone call. Yet marketers routinely make decisions based purely on quantitative data, such as call volume or duration. This can lead to flawed assumptions and missed opportunities to turn prospects into customers. How exactly can marketers expand their understanding of customers’ needs and improve conversion rates over the phone?
In Andrew's session, you’ll learn: