CEO and Founder, konversionsKRAFT

The Source of Disruption Is in The Mind of the Customer

Most marketers envy the disruptive growth of companies like Amazon or AirBnB, but can’t see the source of it. Having analyzed many fast-growing organizations, André has discovered an amazing principle behind their growth that most people overlook online. He'll deliver practical examples and an easy-to-follow framework for growth based on a principle that hasn't changed in the last 20,000 years: the human mind.

In André's session, you'll learn:

  • Why great optimization is always based upon universal principles.
  • How to make optimization a strategic topic in every organization.
  • How to build a better optimization process by applying specific principles.

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