Ainara
Sainz

Interactive Designer, Unbounce

Back Your Design Up With Evidence: Designing Faster, Better and Without Guesswork

Creative excellence doesn’t always come from "staying on brand." Sometimes you have to break the rules you created to achieve the success you desire. But how can you figure out what needs to be changed? How can you work with a lot of opinions and stakeholders?

Evidence-based design is all about bold design backed by credible research to avoid designing by assumption and the “I think” versus “you think” conversation that often takes place on marketing teams.

In Ainara's session, you'll learn:

How to minimize the risk of a marketing flop by designing, testing and delivering campaigns and web experiences that guide visitors to convert.

How to run and adopt inexpensive concept-testing techniques that will fit into your marketing team’s workflow, regardless of company size.

How to gain clarity by identifying and understanding the behavioural patterns of your visitors.

What’s Unbounce?
Unbounce is the market-leading landing page and conversion platform. Our drag-and-drop builder lets you publish on-brand landing pages, popups, and sticky bars on your own domain—in a fraction of the time it would take with a developer. It’s a brilliant way to get more leads without increasing your advertising budget.

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