Interactive Designer, Unbounce
Back Your Design Up With Evidence: Designing Faster, Better and Without Guesswork
Creative excellence doesn’t always come from "staying on brand." Sometimes you have to break the rules you created to achieve the success you desire. But how can you figure out what needs to be changed? How can you work with a lot of opinions and stakeholders?
Evidence-based design is all about bold design backed by credible research to avoid designing by assumption and the “I think” versus “you think” conversation that often takes place on marketing teams.
In Ainara's session, you'll learn:
Unbounce is the market-leading landing page and conversion platform. Our drag-and-drop builder lets you publish on-brand landing pages, popups, and sticky bars on your own domain—in a fraction of the time it would take with a developer. It’s a brilliant way to get more leads without increasing your advertising budget.