Wil Reynolds

SEO Gentrification: Breaking the Silo Between CRO and SEO To Make BIG Wins

SEO clients want links, rankings, and traffic. Smart SEO clients want revenue. This presentation will chronicle what I learned over 3 months of doing PPC to achieve SEO goals for clients, and how it has changed the way I consult with all Seer clients. We'll also cover why CRO is the future of SEO, and why being a newbie again is the KEY to effective strategy.

During this session, you'll learn:

  • Why I believe that CRO is a crucial skill set for modern SEO
  • A framework for using PPC testing to improve SEO results
  • How CROs can look to a small set of tools to help optimize the whole business
  • If you enjoyed Wil's talk, you’re going to love what Unbounce can do for your online marketing campaigns. Our powerful and flexible builder lets you create landing pages in minutes, making sure that your future customers get a smooth experience from pre-click (seeing your ad) to post-click (landing on a page that matches the ad’s messaging). Check it out for yourself at unbounce.com

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