Rand Fishkin

Why We Can't Do SEO Without CRO

Over the last few years, Google has prioritized new ranking factors around engagement and searcher satisfaction that are forcing SEOs to think more like CROs than ever before. In this presentation, Rand will dig into why optimizing for searcher task completion is so critical, and a step by step process for how to achieve this challenging new goal.

During this session, you'll learn:

  • An understanding of how Google uses engagement in their rankings, and how to improve their content to meet that need
  • A step-by-step process for improving searcher task completion (a new, but critical part of modern SEO)
  • How to make CRO and SEO work together for better marketing outcomes
  • If you enjoyed Rand's talk, you’re going to love what Unbounce can do for your online marketing campaigns. Our powerful and flexible builder lets you create landing pages in minutes, making sure that your future customers get a smooth experience from pre-click (seeing your ad) to post-click (landing on a page that matches the ad’s messaging). Check it out for yourself at unbounce.com



    Day 1
    Day 2