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Oli Gardner

Data-Driven Design

Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional – I’ll reveal the rest in my talk – but it doesn’t have to be this way.

Data-Driven Design (3D) is an actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences you’re creating today.

During this session you’ll learn:

  • How to use The 3D Playbook to narrow four hundred sources of overwhelming data into the five you actually need
  • How to run multiple experiments to fuel your next project
  • A collaborative process for marketing teams, designed to create high-performance digital experiences that solve real, observed customer pains
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