Your Brain Is Lying To You: Become A Better Marketer By Overcoming Confirmation Bias
Have you ever resisted or ignored a piece of information because it posed a threat to your worldview? If you answered “yes,” you’re like most other human beings on the planet. In fact, according to the last 40 years of cognitive research, favouring information that confirms your worldview is extremely common human behaviour. Unfortunately, being biased towards information that confirms what we already believe often leads to errors in judgment and costly mistakes in marketing. But how can we overcome this?
During this session you’ll learn:
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PHOTOS OF THE TALK
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