Lianna Patch

Show Dogs & Dead Horses: How to Edit Your (Own) Copy to Effectiveness

You’ve researched your target market, gotten your message straight, and drafted scintillatingly specific copy that hits home. Well done! There’s just one last thing: before you launch, you need to edit.

In this quick and snappy talk, we’ll decide when and in what conditions to edit (hint: Hemingway had it right), discover what “good” editing looks like, and distill 3 actionable techniques you can use to edit your own work.

During this session, you’ll learn:

  • Where editing happens in the brain
  • What editing looks like when it’s done right
  • 3 techniques to edit your own copy
  • If you enjoyed Lianna's talk, you’re going to love what Unbounce can do for your online marketing campaigns. Our powerful and flexible builder lets you create landing pages in minutes, making sure that your future customers get a smooth experience from pre-click (seeing your ad) to post-click (landing on a page that matches the ad’s messaging). Check it out for yourself at