Dana DiTomaso

Reports That Matter

Reporting shouldn't start and end at an automated email, sent once a month. You need to build better reports -- reports that illustrate how your PPC campaigns are performing but also where they're lagging, and what you can do to improve them. In PPC, every penny matters, so why not maximize that spend with reports that matter?

During this session you’ll learn:

  • How to use Google Tag Manager to make your PPC reporting smarter
  • How to build goal-focused reports
  • Tools and custom reports that you can start using right away
  • If you enjoyed Dana's talk, you’re going to love what Unbounce can do for your online marketing campaigns. Our powerful and flexible builder lets you create landing pages in minutes, making sure that your future customers get a smooth experience from pre-click (seeing your ad) to post-click (landing on a page that matches the ad’s messaging). Check it out for yourself at unbounce.com