Amy Harrison

The Customer Disconnect: How Inside-Out Copy Makes You Invisible

When you write copy, there are 3 critical elements: What you KNOW about your product, what you WRITE about your product, and what your customer THINKS you mean. Unfortunately, it’s too easy to have a disconnect between all three, and when that happens, customer’s don’t realise the true value of what you have to offer. In this talk, you’ll identify any disconnect in your own marketing, and learn how to write copy that breaks through the noise, differentiates your brand, and speaks to your customers’ desires.

During this session you’ll learn:

  • How to recognise if you even HAVE a disconnect
  • How to beat the blank page - know what to include for every piece of copy you create
  • How to make even commoditised products sound different and fresh to your customer
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