Allison Otting

Designing World Class, High Converting Landing Pages For Your Clients and Their Customers

The key to designing exceptional landing pages for your clients and their customers comes down to three things: being relevant, being transparent and being their liberator. In this session, you’ll learn how to harness these three aspects of design to build world-class, high converting landing pages for your clients and their customers. Expect in-depth case studies and examples with actionable frameworks.

During this session you’ll learn:

  • How to align your marketing funnel with the ideal user experience to meet customer expectations every time
  • A framework for ensuring your landing page design is relevant, transparent and liberating, at all times
  • How to focus on solving your customer’s biggest pain points and answering their most essential questions
  • If you enjoyed Allison's talk, you’re going to love what Unbounce can do for your online marketing campaigns. Our powerful and flexible builder lets you create landing pages in minutes, making sure that your future customers get a smooth experience from pre-click (seeing your ad) to post-click (landing on a page that matches the ad’s messaging). Check it out for yourself at