Hana Abaza

Cat Videos, List Posts and Other Myths About High Converting Content

Content is King! You’ve heard this before.

But here's the dirty little secret nobody tells you: great content isn't enough.

We spend hours optimizing our landing pages and home pages - but what about our content experience?

Bottom line: it's time we approach the business of content more strategically.

Stop scrambling to crank out "how-to" posts and listicles. Start considering how people consume content and what you need to do to boost conversion.

In this talk you'll learn:
• What you're up against in today's content environment (hint: it's not just Buzzfeed and cat videos)
• Three key elements of a high converting content experience
• How to get more out of your content marketing without creating more content

PHOTOS OF THE TALK

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Speakers

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Oli Gardner

Oli Gardner

Co-Founder, Unbounce

Amy Harrison

Amy Harrison

Founder, Harrisonamy Copywriting

Rand-Fishkin

Rand Fishkin

Wizard of Moz, Moz

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Annie Cushing

Founder, Annielytics

Kevan Lee

Kevan Lee

Content Crafter, Buffer

Kristen Craft

Kristen Craft

Director of Partnerships, Wistia

Michael Aagaard

Michael Aagaard

Senior Conversion Optimizer, Unbounce

Susan Su

Susan Su

Partner, 500 Startups

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Morgan Brown

COO, Inman News

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Anum Hussain

Senior Growth Marketer, HubSpot

Andy

Andy Crestodina

Co-founder, Orbit Media

Mackenzie Fogelson

Mackenzie Fogelson

CEO, Genuinely

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Johnathan Dane

Founder, Klientboost

Hana Abaza

Hana Abaza

VP Marketing, Uberflip

Cara Harshman

Cara Harshman

Content Marketing Manager, Optimizely

Mathew Sweezey

Mathew Sweezey

Principal of Marketing Insights, Salesforce

Erin Bury

Erin Bury

Managing Director, 88Creative

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Andre Morys

CEO, Web Arts AG

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Stefanie Grieser

International Marketing Manager, Unbounce

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Aaron Orendorff

Content Strategist, iconiContent

Brian Davidson

Brian Davidson

Partner, Matchnode