Cat Videos, List Posts and Other Myths About High Converting Content
Content is King! You’ve heard this before.
But here's the dirty little secret nobody tells you: great content isn't enough.
We spend hours optimizing our landing pages and home pages - but what about our content experience?
Bottom line: it's time we approach the business of content more strategically.
Stop scrambling to crank out "how-to" posts and listicles. Start considering how people consume content and what you need to do to boost conversion.
In this talk you'll learn:
• What you're up against in today's content environment (hint: it's not just Buzzfeed and cat videos)
• Three key elements of a high converting content experience
• How to get more out of your content marketing without creating more content