Andy Crestodina

Applied Analytics: Insights and Actions from 13 Reports

The majority of websites use Google Analytics. It’s ubiquitous. But are marketers using it properly? Not really. Many marketers are using it only for reporting, not analysis.

Most marketers are using Analytics wrong.

In this lesson, we’ll look at specific ways to use Analytics to do real analysis, to answer questions and draw conclusions.

1. Reporting vs. Analysis: How most marketers get Analytics wrong
2. Turning ideas into questions
3. Analytics insights and marketing actions for both traffic and conversions.

The truth waiting to be discovered in your Analytics. You just need to know where it’s hiding. Lots of marketers use Analytics. But great marketers use it to answer questions, support decisions and test theories for possible actions.

Once you’ve completely this lesson, you’ll have a new mindset for approaching your data and new tools for making the decisions that make the difference in your marketing.

PHOTOS OF THE TALK

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Oli Gardner

Oli Gardner

Co-Founder, Unbounce

Amy Harrison

Amy Harrison

Founder, Harrisonamy Copywriting

Rand-Fishkin

Rand Fishkin

Wizard of Moz, Moz

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Annie Cushing

Founder, Annielytics

Kevan Lee

Kevan Lee

Content Crafter, Buffer

Kristen Craft

Kristen Craft

Director of Partnerships, Wistia

Michael Aagaard

Michael Aagaard

Senior Conversion Optimizer, Unbounce

Susan Su

Susan Su

Partner, 500 Startups

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Morgan Brown

COO, Inman News

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Anum Hussain

Senior Growth Marketer, HubSpot

Andy

Andy Crestodina

Co-founder, Orbit Media

Mackenzie Fogelson

Mackenzie Fogelson

CEO, Genuinely

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Johnathan Dane

Founder, Klientboost

Hana Abaza

Hana Abaza

VP Marketing, Uberflip

Cara Harshman

Cara Harshman

Content Marketing Manager, Optimizely

Mathew Sweezey

Mathew Sweezey

Principal of Marketing Insights, Salesforce

Erin Bury

Erin Bury

Managing Director, 88Creative

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Andre Morys

CEO, Web Arts AG

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Stefanie Grieser

International Marketing Manager, Unbounce

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Aaron Orendorff

Content Strategist, iconiContent

Brian Davidson

Brian Davidson

Partner, Matchnode