Aaron Orendorff

Let's Get Rejected: 3 Counter-Intuitive Tactics for Successful & Brand Defining Content

Whether we’re creating landing pages, blog posts, ebooks, videos, email campaigns, or any other kind of online content … we all want the same thing: to make stuff that actually matters, to our businesses and to our audience. In other words, to create successful and brand-defining content.

Learn How To Create Content That's About:

  • Them … not you: powerful content isn’t invented, it’s discovered. You just need to learn how to listen
  • Salvation … not sales: finding your own content heaven depends entirely on saving your audience from their own, personal hell
  • Failure … not success: your insecurities, vulnerabilities, and losses (NOT your wins) are what give truly great content the power to transform

PHOTOS OF THE TALK

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Oli Gardner

Oli Gardner

Co-Founder, Unbounce

Amy Harrison

Amy Harrison

Founder, Harrisonamy Copywriting

Rand-Fishkin

Rand Fishkin

Wizard of Moz, Moz

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Annie Cushing

Founder, Annielytics

Kevan Lee

Kevan Lee

Content Crafter, Buffer

Kristen Craft

Kristen Craft

Director of Partnerships, Wistia

Michael Aagaard

Michael Aagaard

Senior Conversion Optimizer, Unbounce

Susan Su

Susan Su

Partner, 500 Startups

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Morgan Brown

COO, Inman News

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Anum Hussain

Senior Growth Marketer, HubSpot

Andy

Andy Crestodina

Co-founder, Orbit Media

Mackenzie Fogelson

Mackenzie Fogelson

CEO, Genuinely

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Johnathan Dane

Founder, Klientboost

Hana Abaza

Hana Abaza

VP Marketing, Uberflip

Cara Harshman

Cara Harshman

Content Marketing Manager, Optimizely

Mathew Sweezey

Mathew Sweezey

Principal of Marketing Insights, Salesforce

Erin Bury

Erin Bury

Managing Director, 88Creative

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Andre Morys

CEO, Web Arts AG

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Stefanie Grieser

International Marketing Manager, Unbounce

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Aaron Orendorff

Content Strategist, iconiContent

Brian Davidson

Brian Davidson

Partner, Matchnode