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Michael Aagaard, Peep Laja & Ton Wesseling

Actionable, Practical A/B Testing Panel
 

Michael Aagaard is Unbounce’s senior conversion optimizer, and dedicates most of his waking existence to optimizing websites.

Peep Laja is an entrepreneur and CRO expert, and currently runs the conversion optimization agency Markitekt. 

Ton Wesseling is an optimization lunatic & entrepreneur, and web analyst turned growth hacker. He founded the biggest optimization blog in the Netherlands, and is now the CEO of Testing.Agency.

A/B testing has become a common practice in many digital marketer’s toolkits. But should it be? Michael, Peep and Ton explain the parameters that need to be considered when running a successful A/B test.

In this entertaining panel, you’ll learn:

 

 

 

  • When NOT to A/B test
     
  • Why the preparation for an A/B test is just as important as the test itself (and what to do to prepare)
     
  • How to avoid the most common mistakes that even experienced marketers make when A/B testing
     

 

@peeplaja

@tonw

SPEAKERS VIDEOS

The Four Corners of Conversion: Understanding the Intersection of Copy, Design, Interaction & Psychology

 

Oli Gardner
42 min
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Brand-Infused PPC For Better Results

 

Dana DiTomaso
34 min
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Persuasive & Perverse Psychology: How to Win Customers and Influence People

 

Bart Schutz
45 min
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Pulling the Emotional Trigger: Psychological Tactics to Convert Your

 

Talia Wolf
34 min
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Colin Nederkoorn & Justine Jordan

 

Full Stack Panel
38 min
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A Framework For Mobile Conversion

 

Tim Ash
32 min
WATCH VIDEO 
Death to Fear And Laziness! How to Push Yourself to Write Sticky Landing Page Copy

 

Joanna Wiebe
37 min
WATCH VIDEO 
Brand & CRO: Trick or Treat, the Choice is Yours

 

Wil Reynolds
47 min
WATCH VIDEO 
Joanna Wiebe, Demian Farnworth & Amy Harrison

 

Copywriting Panel

 

38 min
WATCH VIDEO 
From Conversion to Manipulation: How Successful Marketing Practices Persuasion

 

Nathalie Nahai
27 min
WATCH VIDEO 
How To Generate Those Leads All Day, Everyday

 

Mike King
30 min
WATCH VIDEO 
Don’t Do Anything on Your Landing Page You Wouldn’t Do On a First Date

 

Karl Gilis
39 min
WATCH VIDEO 
How crashing the drone increased our conversion.

 

Drone Memorial
2 min
WATCH VIDEO 
How to Conduct Solid, Data-Driven Conversion Research

 

Michael Aagaard
31 min
WATCH VIDEO 
How Can You Foster a Better Culture Around Optimization?

 

Joanna Lord
28 min
WATCH VIDEO 
Video For Conversion & Beyond

 

Phil Nottingham
34 min
WATCH VIDEO 
Michael Aagaard, Peep Laja & Ton Wesseling

 

Testing Panel
42 min
WATCH VIDEO 
KEEP ME POSTED

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