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Talia Wolf

Pulling the Emotional Trigger: Psychological Tactics to Convert Your Leads into Customers
 
As Founder and CEO of Conversioner, Talia helps businesses build and execute conversion optimization strategies. She loves how emotional targeting, consumer psychology and behavioral data can help businesses increase revenue, leads, engagement and sales.
 
What emotional needs do your customers have? How do your marketing experiences make them feel? Advertisers have known the power of emotional targeting for decades, but it’s seldom used effectively online. This is a missed opportunity...since emotions are the essence of marketing.
 
Talia’s presentation will teach you:

 

 

 

  • Why people are completely irrational, and why this causes us to make decisions based on emotion—not logic
     
  • Why emotion doesn’t just make us buy things—it keeps us buying them
     
  • Why conversion optimization is not about increasing a single KPI, but learning about your customers and translating that knowledge into better business
     
  • Why marketing isn't a battle of products...it’s a battle of perceptions

 

SPEAKERS VIDEOS

The Four Corners of Conversion: Understanding the Intersection of Copy, Design, Interaction & Psychology

 

Oli Gardner
42 min
WATCH VIDEO 
Brand-Infused PPC For Better Results

 

Dana DiTomaso
34 min
WATCH VIDEO 
Persuasive & Perverse Psychology: How to Win Customers and Influence People

 

Bart Schutz
45 min
WATCH VIDEO 
Pulling the Emotional Trigger: Psychological Tactics to Convert Your

 

Talia Wolf
34 min
WATCH VIDEO 
Colin Nederkoorn & Justine Jordan

 

Full Stack Panel
38 min
WATCH VIDEO 
A Framework For Mobile Conversion

 

Tim Ash
32 min
WATCH VIDEO 
Death to Fear And Laziness! How to Push Yourself to Write Sticky Landing Page Copy

 

Joanna Wiebe
37 min
WATCH VIDEO 
Brand & CRO: Trick or Treat, the Choice is Yours

 

Wil Reynolds
47 min
WATCH VIDEO 
Joanna Wiebe, Demian Farnworth & Amy Harrison

 

Copywriting Panel

 

38 min
WATCH VIDEO 
From Conversion to Manipulation: How Successful Marketing Practices Persuasion

 

Nathalie Nahai
27 min
WATCH VIDEO 
How To Generate Those Leads All Day, Everyday

 

Mike King
30 min
WATCH VIDEO 
Don’t Do Anything on Your Landing Page You Wouldn’t Do On a First Date

 

Karl Gilis
39 min
WATCH VIDEO 
How crashing the drone increased our conversion.

 

Drone Memorial
2 min
WATCH VIDEO 
How to Conduct Solid, Data-Driven Conversion Research

 

Michael Aagaard
31 min
WATCH VIDEO 
How Can You Foster a Better Culture Around Optimization?

 

Joanna Lord
28 min
WATCH VIDEO 
Video For Conversion & Beyond

 

Phil Nottingham
34 min
WATCH VIDEO 
Michael Aagaard, Peep Laja & Ton Wesseling

 

Testing Panel
42 min
WATCH VIDEO 
KEEP ME POSTED

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