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@NathalieNahai

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Nathalie Nahai

From Conversion to Manipulation: How Successful Marketing Practices Persuasion
 
Nathalie is a “web psychologist” and bestselling author of ‘Webs of Influence: The Psychology of Online Persuasion.’ She has a background in psychology, web design and digital strategy.
 
We’ve all used tactics we weren’t entirely comfortable with, and come away thinking, “Is this really the best use of my ability?” We’ve taken to blasting CTAs across pages, using pop-ups on every page, and making promises we can’t keep. Users are getting fed up at marketers taking control of their online experience.

Nathalie’s talk will teach you:

 

 

 

  • How and why manipulative practices made their way into the mainstream
     
  • Why lack of trust is one of the biggest impediments to ecommerce success (81% of millennials expect companies to act as good corporate citizens!)
     
  • What’s a good nudge, what’s a bad nudge, and the three questions you should ask yourself before launching any campaign

 

SPEAKERS VIDEOS

The Four Corners of Conversion: Understanding the Intersection of Copy, Design, Interaction & Psychology

 

Oli Gardner
42 min
WATCH VIDEO 
Brand-Infused PPC For Better Results

 

Dana DiTomaso
34 min
WATCH VIDEO 
Persuasive & Perverse Psychology: How to Win Customers and Influence People

 

Bart Schutz
45 min
WATCH VIDEO 
Pulling the Emotional Trigger: Psychological Tactics to Convert Your

 

Talia Wolf
34 min
WATCH VIDEO 
Colin Nederkoorn & Justine Jordan

 

Full Stack Panel
38 min
WATCH VIDEO 
A Framework For Mobile Conversion

 

Tim Ash
32 min
WATCH VIDEO 
Death to Fear And Laziness! How to Push Yourself to Write Sticky Landing Page Copy

 

Joanna Wiebe
37 min
WATCH VIDEO 
Brand & CRO: Trick or Treat, the Choice is Yours

 

Wil Reynolds
47 min
WATCH VIDEO 
Joanna Wiebe, Demian Farnworth & Amy Harrison

 

Copywriting Panel

 

38 min
WATCH VIDEO 
From Conversion to Manipulation: How Successful Marketing Practices Persuasion

 

Nathalie Nahai
27 min
WATCH VIDEO 
How To Generate Those Leads All Day, Everyday

 

Mike King
30 min
WATCH VIDEO 
Don’t Do Anything on Your Landing Page You Wouldn’t Do On a First Date

 

Karl Gilis
39 min
WATCH VIDEO 
How crashing the drone increased our conversion.

 

Drone Memorial
2 min
WATCH VIDEO 
How to Conduct Solid, Data-Driven Conversion Research

 

Michael Aagaard
31 min
WATCH VIDEO 
How Can You Foster a Better Culture Around Optimization?

 

Joanna Lord
28 min
WATCH VIDEO 
Video For Conversion & Beyond

 

Phil Nottingham
34 min
WATCH VIDEO 
Michael Aagaard, Peep Laja & Ton Wesseling

 

Testing Panel
42 min
WATCH VIDEO 
KEEP ME POSTED

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