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Colin Nederkoorn & Justine Jordan

Send Emails That Actually Convert

Colin Nederkoorn is the CEO of Customer.io, a user engagement platform that uses data from apps to help marketers send better emails. 

Justine Jordan—Marketing Director at Litmus—is an “email evangelist”  with an “I Heart Email” t-shirt to prove it.  She loves technology, UX and cats — especially when combined.

In this dual presentation, Colin and Justine team up to show us how to create a great email, and how to make sure you’re sending the right email at the right time. Justine topped it off with the quote of the conference: “I like big buttons and I cannot lie.” 

You’ll learn: 

 

 

 

  • How email is more effective at converting customers than any other marketing channel
     

  • How to build an email list
     

  • How to use the six stages of a subscriber experience to send your prospects

 

SPEAKERS VIDEOS

The Four Corners of Conversion: Understanding the Intersection of Copy, Design, Interaction & Psychology

 

Oli Gardner
42 min
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Brand-Infused PPC For Better Results

 

Dana DiTomaso
34 min
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Persuasive & Perverse Psychology: How to Win Customers and Influence People

 

Bart Schutz
45 min
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Pulling the Emotional Trigger: Psychological Tactics to Convert Your

 

Talia Wolf
34 min
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Colin Nederkoorn & Justine Jordan

 

Full Stack Panel
38 min
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A Framework For Mobile Conversion

 

Tim Ash
32 min
WATCH VIDEO 
Death to Fear And Laziness! How to Push Yourself to Write Sticky Landing Page Copy

 

Joanna Wiebe
37 min
WATCH VIDEO 
Brand & CRO: Trick or Treat, the Choice is Yours

 

Wil Reynolds
47 min
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Joanna Wiebe, Demian Farnworth & Amy Harrison

 

Copywriting Panel

 

38 min
WATCH VIDEO 
From Conversion to Manipulation: How Successful Marketing Practices Persuasion

 

Nathalie Nahai
27 min
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How To Generate Those Leads All Day, Everyday

 

Mike King
30 min
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Don’t Do Anything on Your Landing Page You Wouldn’t Do On a First Date

 

Karl Gilis
39 min
WATCH VIDEO 
How crashing the drone increased our conversion.

 

Drone Memorial
2 min
WATCH VIDEO 
How to Conduct Solid, Data-Driven Conversion Research

 

Michael Aagaard
31 min
WATCH VIDEO 
How Can You Foster a Better Culture Around Optimization?

 

Joanna Lord
28 min
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Video For Conversion & Beyond

 

Phil Nottingham
34 min
WATCH VIDEO 
Michael Aagaard, Peep Laja & Ton Wesseling

 

Testing Panel
42 min
WATCH VIDEO 

@meladorri

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