AGENDA

Learn from experts on every facet of digital marketing over two days of conference sessions at the Queen Elizabeth Theatre. Like to learn by doing too? Join us for an optional day of pre-conference workshops on PPC, analytics, mastering Unbounce and more.

 
Workshops | Mon, Aug 27
Day 1 | Tue, Aug 28
Day 2 | Wed, Aug 29

9:00

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Workshops are now at full capacity. Thanks to everyone who registered and see you on the 27th!

9:00

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How Agencies Can Close More Deals by Providing Landing Page Feedback

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10:00

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How to Quadruple Your Landing Page Conversion Rates

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11:00

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How to Get 26% More Leads From Video Content You Forgot You Had

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13:00

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Doing Whatever It Takes: How To Thrive In a Competitive Landscape

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14:00

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Why Landing Pages and Facebook are the PB&J of a Successful Ecommerce Strategy

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14:00

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Get Personal, Get Results (held in the "Anchor" meeting room)

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15:00

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Why Attribution Marketers Get Paid More (And How to Become One)

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16:00

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How to Manage Your A/B Test Reporting Using Google Analytics

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19:00

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Welcome Reception at Library Square Public House

8:00

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Registration and Breakfast

9:00

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Opening Ceremony

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9:20

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Oli Gardner

Content Marketing is Broken and Only Your M.O.M. Can Save You

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10:00

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Rob Bucci

What Google Serves Up For Local Searches

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10:30

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Break

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11:00

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Ellie Mirman

How to Supercharge Your Marketing with Competitive Intel

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11:30

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Veronica Romney

Going Beyond the Basics of Facebook Advertising

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12:00

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Andrew Miller

How Sentiment and Speech Analysis of Phone Calls Can Unlock Higher Close Rates

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12:20

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Lunchtime!

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14:00

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André Morys

The Source of Disruption Is in The Mind of the Customer

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14:30

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Todd Saunders

An Ex-Googler's Guide to Predictable Revenue Using Google AdWords

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15:00

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Lisa Pierson

I Joined Match.com and Didn't Get the Love I Expected: Where Was the Onboarding Help When I Needed It?

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15:30

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Becky Davis

Conversion Rate Optimization: The Art and Science of Guiding the Drunk

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15:40

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Break

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16:10

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Ainara Sainz

Back Your Design Up With Evidence: Designing Faster, Better and Without Guesswork

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16:30

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Christi Olson

AI and Unchatted Territory

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17:00

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Andy Crestodina

Content Strategy and SEO for B2B Lead Generation

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8:00

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Breakfast

9:15

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Hana Abaza

Product Marketing, Inside and Out

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9:55

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Els Aerts

Without Research, There is Nothing

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10:25

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Break

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10:50

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Krista Seiden

Measurement for Growth

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11:20

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Cyrus Shepard

SEO Success: The One Engagement Metric to Rule Them All

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11:50

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Bethany Singer-Baefsky

From (Fr)enemies to BFFs: How Marketing and Data Privacy Can Learn to Get Along

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12:10

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Lunchtime!

13:40

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Carl Schmidt

Join the AI Marketing Revolution: Humans Wanted

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14:10

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Sean Kennedy

Starting Over: Rebuilding Emails for Engagement

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14:40

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Momoko Price

Data-Driven Copywriting for Brand-Spanking New Products

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15:10

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Break

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15:40

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Ross Simmonds

Beyond Google: How To Attract Relevant Traffic Through Diverse Channels

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16:15

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April Dunford

Wind at Your Back: Making Your Market Category Work for You

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19:00

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After-Party at Portside Pub