AGENDA

Learn from experts on every facet of digital marketing over two days of conference sessions at the Queen Elizabeth Theatre. Like to learn by doing too? Join us for an optional day of pre-conference workshops on PPC, analytics, mastering Unbounce and more.

 
Workshops | Mon, Aug 27
Day 1 | Tue, Aug 28
Day 2 | Wed, Aug 29

9:00

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Join us for a full day of hands-on digital marketing workshops taking place at Unbounce HQ! A workshop registration email will be sent to all attendees once the schedule is available. Seating is limited and on a first come, first served basis so be sure to get your CTAConf ticket to be the first to know!

9:00

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How Agencies Can Close More Deals by Providing Landing Page Feedback

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10:00

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How to Quadruple Your Landing Page Conversion Rates

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11:00

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How to Get 26% More Leads From Video Content You Forgot You Had

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12:00

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Why Landing Pages and Facebook are the PB&J of a Successful Ecommerce Strategy

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13:00

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Doing Whatever It Takes: How To Thrive In a Competitive Landscape

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14:00

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Get Personal, Get Results

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15:00

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Why Attribution Marketers Get Paid More (And How to Become One)

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16:00

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How to Manage Your A/B Test Reporting Using Google Analytics

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8:00

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Registration and Breakfast

9:00

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Conference Kickoff!

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9:25

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Oli Gardner

Content Marketing is Broken and Only Your M.O.M. Can Save You

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10:05

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Rob Bucci

What Google Serves Up For Local Searches

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10:35

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Break

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11:00

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Ellie Mirman

How to Supercharge Your Marketing with Competitive Intel

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11:30

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Veronica Romney

Going Beyond the Basics of Facebook Advertising

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12:00

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Andrew Miller

How Sentiment and Speech Analysis of Phone Calls Can Unlock Higher Close Rates

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12:20

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Lunchtime!

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14:00

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André Morys

The Source of Disruption Is in The Mind of the Customer

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14:30

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Lisa Pierson

I Joined Match.com and Didn't Get the Love I Expected: Where Was the Onboarding Help When I Needed It?

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15:00

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Break

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15:20

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Ainara Sainz

Back Your Design Up With Evidence: Designing Faster, Better and Without Guesswork

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16:10

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April Dunford

Wind at Your Back: Making Your Market Category Work for You

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8:00

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Breakfast

9:25

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Ross Simmonds

Beyond Google: How To Attract Relevant Traffic Through Diverse Channels

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10:00

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Els Aerts

Without Research, There is Nothing

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10:35

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Break

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11:00

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Hana Abaza

Product Marketing, Inside and Out

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11:30

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Cyrus Shepard

SEO Success: The One Engagement Metric to Rule Them All

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12:00

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Bethany Singer-Baefsky

From (Fr)enemies to BFFs: How Marketing and Data Privacy Can Learn to Get Along

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12:20

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Lunchtime!

14:00

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Carl Schmidt

Marketer vs. Machine: An Interview

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14:30

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Momoko Price

Data-Driven Copywriting for Brand-Spanking New Products

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15:00

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Break

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15:20

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Becky Davis

Conversion Rate Optimization: The Art and Science of Guiding the Drunk

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15:30

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Michael Aagaard

Understanding Cortisol, Your Customer’s Internal Alarm System

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16:10

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Krista Seiden

Measurement for Growth

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