The Conversion Equation
The future of conversion lies in the hands of a computer algorithm more brilliant, and artificially insightful than you or I will ever be. The future of conversion is a single conversion automation script. A script so omnipotent that it controls a million tiny tentacles, wrapping its feelers around every page, letter, number, and pixel that exists on your websites, landing pages, emails, and ads.
The future of conversion is coming, and it’s close. But it’s not here yet.
What then, if I told you that a mathematical equation already existed, an equation so complex and masterful, that it can calculate whether your marketing will work, or if it will fail?
What if I told you this equation could be understood by folks like you and I?
To kick off CTA Conf 2016, I will unveil the most ridiculously complicated equation you’ve ever seen (unless you happen to be our resident data scientist Tommy Levi, who will no doubt choke on his beer at such a statement).
I’ll unpack The Conversion Equation into a sequence of tens of smaller formulae you can use to plot your place on The Master Conversion Map: a marketing ultrasound that represents your business optimization to-do list for 2016.
And I’ll make sure you have an awesome time as we explore the-almost-future of conversion.
PHOTOS OF THE TALK
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