Oli Gardner

The Conversion Equation

The future of conversion lies in the hands of a computer algorithm more brilliant, and artificially insightful than you or I will ever be. The future of conversion is a single conversion automation script. A script so omnipotent that it controls a million tiny tentacles, wrapping its feelers around every page, letter, number, and pixel that exists on your websites, landing pages, emails, and ads.

The future of conversion is coming, and it’s close. But it’s not here yet.

What then, if I told you that a mathematical equation already existed, an equation so complex and masterful, that it can calculate whether your marketing will work, or if it will fail?

What if I told you this equation could be understood by folks like you and I?

To kick off CTA Conf 2016, I will unveil the most ridiculously complicated equation you’ve ever seen (unless you happen to be our resident data scientist Tommy Levi, who will no doubt choke on his beer at such a statement).

I’ll unpack The Conversion Equation into a sequence of tens of smaller formulae you can use to plot your place on The Master Conversion Map: a marketing ultrasound that represents your business optimization to-do list for 2016.

And I’ll make sure you have an awesome time as we explore the-almost-future of conversion.

PHOTOS OF THE TALK

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Speakers

Day 1
Day 2

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Oli Gardner

Oli
Gardner

Co-Founder, Unbounce

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38:03 min

Amy Harrison

Amy
Harrison

Founder, Harrisonamy Copywriting

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31:51 min

Rand-Fishkin

Rand
Fishkin

Wizard of Moz, Moz

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39:51 min

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Annie
Cushing

Founder, Annielytics

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38:45 min

Kevan Lee

Kevan
Lee

Content Crafter, Buffer

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42:41 min

Kristen Craft

Kristen
Craft

Director of Partnerships, Wistia

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22:22 min

Michael Aagaard

Michael
Aagaard

Senior Conversion Optimizer, Unbounce

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43:32 min

Susan Su

Susan
Su

Partner, 500 Startups

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32:49 min

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Morgan
Brown

COO, Inman News

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35:38 min

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Anum
Hussain

Senior Growth Marketer, HubSpot

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18:45 min

Andy

Andy
Crestodina

Co-founder, Orbit Media

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28:57 min

Mackenzie Fogelson

Mackenzie
Fogelson

CEO, Genuinely

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24:17 min

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Johnathan
Dane

Founder, Klientboost

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16:30 min

Hana Abaza

Hana
Abaza

VP Marketing, Uberflip

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24:33 min

Cara Harshman

Cara
Harshman

Content Marketing Manager, Optimizely

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27:25 min

Mathew Sweezey

Mathew
Sweezey

Principal of Marketing Insights, Salesforce

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31:08 min

Erin Bury

Erin
Bury

Managing Director, 88Creative

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25:51 min

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Andre
Morys

CEO, Web Arts AG

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39:11 min

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Stefanie
Grieser

International Marketing Manager, Unbounce

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23:40 min

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Aaron
Orendorff

Content Strategist, iconiContent

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20:04 min

Brian Davidson

Brian
Davidson

Partner, Matchnode

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17:32 min