Hana Abaza

Cat Videos, List Posts and Other Myths About High Converting Content

Content is King! You’ve heard this before.

But here's the dirty little secret nobody tells you: great content isn't enough.

We spend hours optimizing our landing pages and home pages - but what about our content experience?

Bottom line: it's time we approach the business of content more strategically.

Stop scrambling to crank out "how-to" posts and listicles. Start considering how people consume content and what you need to do to boost conversion.

In this talk you'll learn:
• What you're up against in today's content environment (hint: it's not just Buzzfeed and cat videos)
• Three key elements of a high converting content experience
• How to get more out of your content marketing without creating more content

PHOTOS OF THE TALK

Hana 1
Hana 2
Hana 3

Speakers

Day 1
Day 2

Watch more speakers

Oli Gardner

Oli
Gardner

Co-Founder, Unbounce

Watch Video

38:03 min

Amy Harrison

Amy
Harrison

Founder, Harrisonamy Copywriting

Watch Video

31:51 min

Rand-Fishkin

Rand
Fishkin

Wizard of Moz, Moz

Watch Video

39:51 min

ctaconf_annie_cushing_220x220

Annie
Cushing

Founder, Annielytics

Watch Video

38:45 min

Kevan Lee

Kevan
Lee

Content Crafter, Buffer

Watch Video

42:41 min

Kristen Craft

Kristen
Craft

Director of Partnerships, Wistia

Watch Video

22:22 min

Michael Aagaard

Michael
Aagaard

Senior Conversion Optimizer, Unbounce

Watch Video

43:32 min

Susan Su

Susan
Su

Partner, 500 Startups

Watch Video

32:49 min

ctaconf_morgan_brown_300x300

Morgan
Brown

COO, Inman News

Watch Video

35:38 min

ctaconf_anum_hussain_300x300

Anum
Hussain

Senior Growth Marketer, HubSpot

Watch Video

18:45 min

Andy

Andy
Crestodina

Co-founder, Orbit Media

Watch Video

28:57 min

Mackenzie Fogelson

Mackenzie
Fogelson

CEO, Genuinely

Watch Video

24:17 min

ctaconf_jonathan_dane_220x220

Johnathan
Dane

Founder, Klientboost

Watch Video

16:30 min

Hana Abaza

Hana
Abaza

VP Marketing, Uberflip

Watch Video

24:33 min

Cara Harshman

Cara
Harshman

Content Marketing Manager, Optimizely

Watch Video

27:25 min

Mathew Sweezey

Mathew
Sweezey

Principal of Marketing Insights, Salesforce

Watch Video

31:08 min

Erin Bury

Erin
Bury

Managing Director, 88Creative

Watch Video

25:51 min

ctaconf_andre_morys_300x300

Andre
Morys

CEO, Web Arts AG

Watch Video

39:11 min

ctaconf_stephanie_grieser_220x220

Stefanie
Grieser

International Marketing Manager, Unbounce

Watch Video

23:40 min

ctaconf_aaron_orendorff_220x220

Aaron
Orendorff

Content Strategist, iconiContent

Watch Video

20:04 min

Brian Davidson

Brian
Davidson

Partner, Matchnode

Watch Video

17:32 min