Cara Harshman

The Homepage is Dead: A Personalization Story

Yes, I said it. The homepage is dead. No, this doesn’t mean you should all go delete your homepages. It means that a single version of the homepage that targets everyone who visits your site is a thing of the past. It’s time to uplevel your homepage with some personalization and move from ‘the” homepage to “a” homepage”.

In this talk, Cara will share lessons learned from Optimizely’s recent undertaking of totally redesigning their homepage and fully personalizing it for all sorts of visitors and behaviors.

During This Session You’ll Learn:

  • Defining who you’re personalizing for with a little introduction to account-based marketing
  • The people involved in the process and who you need to fuel a campaign for yourself
  • Setting realistic goals for personalization and measuring them

PHOTOS OF THE TALK

Cara 1
Cara 3

Speakers

Day 1
Day 2

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Oli Gardner

Oli
Gardner

Co-Founder, Unbounce

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38:03 min

Amy Harrison

Amy
Harrison

Founder, Harrisonamy Copywriting

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31:51 min

Rand-Fishkin

Rand
Fishkin

Wizard of Moz, Moz

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39:51 min

ctaconf_annie_cushing_220x220

Annie
Cushing

Founder, Annielytics

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38:45 min

Kevan Lee

Kevan
Lee

Content Crafter, Buffer

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42:41 min

Kristen Craft

Kristen
Craft

Director of Partnerships, Wistia

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22:22 min

Michael Aagaard

Michael
Aagaard

Senior Conversion Optimizer, Unbounce

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43:32 min

Susan Su

Susan
Su

Partner, 500 Startups

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32:49 min

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Morgan
Brown

COO, Inman News

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35:38 min

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Anum
Hussain

Senior Growth Marketer, HubSpot

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18:45 min

Andy

Andy
Crestodina

Co-founder, Orbit Media

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28:57 min

Mackenzie Fogelson

Mackenzie
Fogelson

CEO, Genuinely

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24:17 min

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Johnathan
Dane

Founder, Klientboost

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16:30 min

Hana Abaza

Hana
Abaza

VP Marketing, Uberflip

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24:33 min

Cara Harshman

Cara
Harshman

Content Marketing Manager, Optimizely

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27:25 min

Mathew Sweezey

Mathew
Sweezey

Principal of Marketing Insights, Salesforce

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31:08 min

Erin Bury

Erin
Bury

Managing Director, 88Creative

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25:51 min

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Andre
Morys

CEO, Web Arts AG

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39:11 min

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Stefanie
Grieser

International Marketing Manager, Unbounce

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23:40 min

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Aaron
Orendorff

Content Strategist, iconiContent

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20:04 min

Brian Davidson

Brian
Davidson

Partner, Matchnode

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17:32 min