Andre Morys

The Growth Canvas (Stop Searching for Nuggets - Build a Goldmine)

Most optimizers are searching for best practices on the level of operative results. Unfortunately things that work for company A might not work for company B. What most optimizers are missing is an effective process to create and prioritize optimization hypothesis so they don’t need to test the ideas of somebody else.

During This Session You’ll Learn:

  • How to understand key principles of user behavior as a rock solid foundation of your process
  • Why prioritization counts and how to separate bad from good testing ideas
  • Which KPIs in your process really matter and why a plan is the key to success

PHOTOS OF THE TALK

Andre Morys 1

Speakers

Day 1
Day 2

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Oli Gardner

Oli
Gardner

Co-Founder, Unbounce

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38:03 min

Amy Harrison

Amy
Harrison

Founder, Harrisonamy Copywriting

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31:51 min

Rand-Fishkin

Rand
Fishkin

Wizard of Moz, Moz

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39:51 min

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Annie
Cushing

Founder, Annielytics

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38:45 min

Kevan Lee

Kevan
Lee

Content Crafter, Buffer

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42:41 min

Kristen Craft

Kristen
Craft

Director of Partnerships, Wistia

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22:22 min

Michael Aagaard

Michael
Aagaard

Senior Conversion Optimizer, Unbounce

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43:32 min

Susan Su

Susan
Su

Partner, 500 Startups

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32:49 min

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Morgan
Brown

COO, Inman News

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35:38 min

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Anum
Hussain

Senior Growth Marketer, HubSpot

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18:45 min

Andy

Andy
Crestodina

Co-founder, Orbit Media

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28:57 min

Mackenzie Fogelson

Mackenzie
Fogelson

CEO, Genuinely

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24:17 min

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Johnathan
Dane

Founder, Klientboost

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16:30 min

Hana Abaza

Hana
Abaza

VP Marketing, Uberflip

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24:33 min

Cara Harshman

Cara
Harshman

Content Marketing Manager, Optimizely

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27:25 min

Mathew Sweezey

Mathew
Sweezey

Principal of Marketing Insights, Salesforce

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31:08 min

Erin Bury

Erin
Bury

Managing Director, 88Creative

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25:51 min

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Andre
Morys

CEO, Web Arts AG

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39:11 min

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Stefanie
Grieser

International Marketing Manager, Unbounce

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23:40 min

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Aaron
Orendorff

Content Strategist, iconiContent

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20:04 min

Brian Davidson

Brian
Davidson

Partner, Matchnode

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17:32 min