Andre Morys

The Growth Canvas (Stop Searching for Nuggets - Build a Goldmine)

Most optimizers are searching for best practices on the level of operative results. Unfortunately things that work for company A might not work for company B. What most optimizers are missing is an effective process to create and prioritize optimization hypothesis so they don’t need to test the ideas of somebody else.

During This Session You’ll Learn:

  • How to understand key principles of user behavior as a rock solid foundation of your process
  • Why prioritization counts and how to separate bad from good testing ideas
  • Which KPIs in your process really matter and why a plan is the key to success

PHOTOS OF THE TALK

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Speakers

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