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15 A/B Test Mistakes I See All The Time (and What to Do About It)
Peep Laja is a conversion optimization pro and entrepreneur who's run businesses all over the globe. Founder of the CRO agency Markitekt and popular blog, ConversionXL, he delivers training and workshops on conversion optimization and internet marketing, consults for businesses in need, and plans the architecture of websites that sell.
In his presentation, Peep deep-dives, presenting the lesser known A/B testing mistakes you're probably making (and not aware of), and more importantly what you can do to fix them to increase your landing page conversion rates.
Guilty of the A/B testing mistakes below? Then watch Peep’s session.
· Are you wasting precious time on stupid tests?
· Are your absolute conversions too low?
· Do you have a data-driven, learning-oriented hypothesis?
· Plus 12 more testing mistakes you may not be aware of.