All Speakers Videos

Live Landing Page Smack Down: The Game Show Edition
Michael Aagaard, Oli Gardner, Joanna Wiebe & Peep Laja

 

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35 min

@2016 Unbounce // All rights reserved

Full Stack Panel: Digital Marketing Through A Conversion Lens 
Joanna Lord, Tiffany DaSilva & Braden Hoeppner

 

36 min
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Unlock Your Company's Growth Engine with Conversion Optimization 
Sean Ellis

 

23 min
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Optimizing Persuasion With Buyer Modalities
Angie Schottmuller 

 

36 min
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How to Optimize the Crap Out Of Your Lead Gen Landing Pages
Brian Massey

 

24 min
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Mobile, Zen Marketing and the Future of Conversion
Chris Goward

 

26 min
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3 Undeniably Real Test-Proof Truths That Will Shake What You “Know” About Copywriting

 

Joanna Wiebe

 

31 min
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No-Bullshit Approach to Context-Driven Conversion Rate Optimization
Oli Gardner

 

34 min
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15 A/B Test Mistakes I See All The Time (and What to Do About It)
Peep Laja

 

24 min
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Peep Laja

15 A/B Test Mistakes I See All The Time (and What to Do About It)
 
Peep Laja is a conversion optimization pro and entrepreneur who's run businesses all over the globe. Founder of the CRO agency Markitekt and popular blog, ConversionXL, he delivers training and workshops on conversion optimization and internet marketing, consults for businesses in need, and plans the architecture of websites that sell.
 
In his presentation, Peep deep-dives, presenting the lesser known A/B testing mistakes you're probably making (and not aware of), and more importantly what you can do to fix them to increase your landing page conversion rates.

 

Guilty of the A/B testing mistakes below? Then watch Peep’s session.

 

· Are you wasting precious time on stupid tests?

 

· Are your absolute conversions too low?

 

· Do you have a data-driven, learning-oriented hypothesis?

 

· Plus 12 more testing mistakes you may not be aware of.