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The No-Bullshit Approach to Context-Driven Conversion Rate Optimization
Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. He coined the term Conversion-Centered Design, developing the theory behind its 7 principles. When not trying to rewire conversion methodology, Oli spends his time mulling over ideas like legally changing his name to "Landing Page" to garner extra SEO love as well as being named the "The 2014 Marketer to Watch," in the under 42 category, by his mother.
Your future customers can't see the other side of their next click, but they can see right through your marketing. The problem is a confusing disconnect between pre and post-click experiences. In his talk, Oli will show you how to use contextual design and psychology to build optimized experiences that convert and delight your visitors.
More specifically, he will teach you: