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3 Undeniably Real – and Sometimes Disturbing – Test-Proof Truths That Will Shake What You “Know” About Copywriting
Founder and CEO of Copy Hackers, Joanna Wiebe gets her kicks teaching businesses how to steal messages from unsuspecting customers and prospects... and then use those messages to boost trial starts, installs, paid conversions, and upgrades. All that stealing might sound skeazy, but tests show your customers will actually love you for it.
Copy is your online salesperson - it compels people to act. Joanna will show you how to write (and steal!) compelling copy, craft convincing headlines, and write CTAs that'll boost your open rates.
Other new tactics and tips from Joanna include:
· Why the headline show is over and why you should test your headline and button copy together.
· Why and how your headline, subject line, and CTA should all have one job.
· How to write (steal) compelling copy from testimonials and reviews.