All Speakers Videos

Live Landing Page Smack Down: The Game Show Edition

 

Michael Aagaard, Oli Gardner, Joanna Wiebe & Peep Laja

 

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35 min

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Full Stack Panel: Digital Marketing Through A Conversion Lens 

 

Joanna Lord, Tiffany DaSilva & Braden Hoeppner

 

36 min
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Unlock Your Company's Growth Engine with Conversion Optimization  

 

Sean Ellis

 

23 min
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Optimizing Persuasion With Buyer Modalities

 

Angie Schottmuller 

 

36 min
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How to Optimize the Crap Out Of Your Lead Gen Landing Pages

 

Brian Massey

 

24 min
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Mobile, Zen Marketing and the Future of Conversion

 

Chris Goward

 

26 min
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3 Undeniably Real Test-Proof Truths That Will Shake What You “Know” About Copywriting

 

Joanna Wiebe

 

31 min
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No-Bullshit Approach to Context-Driven Conversion Rate Optimization

 

Oli Gardner

 

34 min
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15 A/B Test Mistakes I See All The Time (and What to Do About It)

 

Peep Laja

 

24 min
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Joanna Lord, Tiffany DaSilva & Braden Hoeppner

Full Stack Panel: Digital Marketing Through A Conversion Lens
 
Joanna Lord, currently VP of Consumer Marketing at Porch, and previously the VP of Growth Marketing at Moz, has spoken around the world educating marketers on topics such as brand marketing, growth marketing, analytics, acquisition, retention and more.
 
Braden is the CMO of Coastal Contacts and is a proven website strategist and marketer.  As an expert in web analytics & conversion optimization, he has spoken on the topic at many conferences. 
 
At the time this video was recorded, Tiffany led conversion rate optimization efforts at Shopify. As a full stack marketer specializing in SEO & SEM, her experience has given her to the opportunity to work on over 100 websites while managing multi-million dollar budgets. 
 
In this fun and energetic, full stack marketing panel, Joanna, Braden and Tiffany share their biggest conversion marketing wins and fails.
 
You’ll learn:

 

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@JoannaLord

  • Why it’s important to keep the big picture in mind when you’re optimizing and testing
  • How to build your landing pages based on different traffic segments
  • How to cultivate a testing culture in your current organization