All Speakers Videos

Live Landing Page Smack Down: The Game Show Edition

 

Michael Aagaard, Oli Gardner, Joanna Wiebe & Peep Laja

 

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35 min

@2016 Unbounce // All rights reserved

Full Stack Panel: Digital Marketing Through A Conversion Lens 

 

Joanna Lord, Tiffany DaSilva & Braden Hoeppner

 

36 min
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Unlock Your Company's Growth Engine with Conversion Optimization 

 

Sean Ellis

 

23 min
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Optimizing Persuasion With Buyer Modalities

 

Angie Schottmuller 

 

36 min
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How to Optimize the Crap Out Of Your Lead Gen Landing Pages

 

Brian Massey

 

24 min
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Mobile, Zen Marketing and the Future of Conversion

 

Chris Goward

 

26 min
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3 Undeniably Real Test-Proof Truths That Will Shake What You “Know” About Copywriting

 

Joanna Wiebe

 

31 min
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No-Bullshit Approach to Context-Driven Conversion Rate Optimization
Oli Gardner

 

34 min
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15 A/B Test Mistakes I See All The Time (and What to Do About It)

 

Peep Laja

 

24 min
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Chris Goward

Mobile, Zen Marketing and the Future of Conversion
 
Chris Goward founded WiderFunnel with the belief that marketing agencies should prove their value. He has developed conversion rate optimization strategies for clients such as Google, Electronic Arts, Magento, and BuildDirect. He wrote the book, "You Should Test", which redefines conversion optimization and shows how to create dramatic business improvements.
 
In his talk, Chris will teach you how to be a conversion rockstar by arming you with several tactics and frameworks to increase your conversion rates on any device, whether it's mobile, desktop, or even wearables.
You'll learn:
  • Why you shouldn't follow untested 'best practices.'
  • Why you should first understand your customers' needs and then challenge your assumptions through testing.
  • How to optimize for mobile properly and integrate it with your entire marketing optimization strategy.