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Mobile, Zen Marketing and the Future of Conversion
Chris Goward founded WiderFunnel with the belief that marketing agencies should prove their value. He has developed conversion rate optimization strategies for clients such as Google, Electronic Arts, Magento, and BuildDirect. He wrote the book, "You Should Test", which redefines conversion optimization and shows how to create dramatic business improvements.
In his talk, Chris will teach you how to be a conversion rockstar by arming you with several tactics and frameworks to increase your conversion rates on any device, whether it's mobile, desktop, or even wearables.