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Live Landing Page Smack Down: The Game Show Edition

 

Michael Aagaard, Oli Gardner, Joanna Wiebe & Peep Laja

 

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35 min

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Full Stack Panel: Digital Marketing Through A Conversion Lens 

 

Joanna Lord, Tiffany DaSilva & Braden Hoeppner

 

36 min
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Unlock Your Company's Growth Engine with Conversion Optimization 

 

Sean Ellis

 

23 min
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Optimizing Persuasion With Buyer Modalities

 

Angie Schottmuller 

 

36 min
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How to Optimize the Crap Out Of Your Lead Gen Landing Pages

 

Brian Massey

 

24 min
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Mobile, Zen Marketing and the Future of Conversion

 

Chris Goward

 

26 min
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3 Undeniably Real Test-Proof Truths That Will Shake What You “Know” About Copywriting

 

Joanna Wiebe

 

31 min
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No-Bullshit Approach to Context-Driven Conversion Rate Optimization

 

Oli Gardner

 

34 min
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15 A/B Test Mistakes I See All The Time (and What to Do About It)

 

Peep Laja

 

24 min
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Brian Massey

How to Optimize the Crap Out Of Your Lead Gen Landing Pages
 
Brian Massey calls himself The Conversion Scientist and he has the lab coat to prove it. He's the founder of Conversion Sciences, a company that refines websites to get more revenue and leads from existing visitors.
 
There is no such thing as a "lead." For every business it's different. For some, a name and email address is gold. For others, a phone call puts money in the bank. And some businesses need their visitors to complete an application before they are considered a "lead."

 

In this talk, Brian will teach you:

 

· How to optimize your lead recipe.

 

· Techniques for valuing your leads.

 

· Winning formulas for landing pages.

 

· And how to increase lead quality in unexpected ways.