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How to Optimize the Crap Out Of Your Lead Gen Landing Pages
Brian Massey calls himself The Conversion Scientist and he has the lab coat to prove it. He's the founder of Conversion Sciences, a company that refines websites to get more revenue and leads from existing visitors.
There is no such thing as a "lead." For every business it's different. For some, a name and email address is gold. For others, a phone call puts money in the bank. And some businesses need their visitors to complete an application before they are considered a "lead."
In this talk, Brian will teach you:
· How to optimize your lead recipe.
· Techniques for valuing your leads.
· Winning formulas for landing pages.
· And how to increase lead quality in unexpected ways.