All Speakers Videos

Live Landing Page Smack Down: The Game Show Edition

 

Michael Aagaard, Oli Gardner, Joanna Wiebe & Peep Laja

 

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35 min

@2016 Unbounce // All rights reserved

Full Stack Panel: Digital Marketing Through A Conversion Lens 

 

Joanna Lord, Tiffany DaSilva & Braden Hoeppner

 

36 min
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Unlock Your Company's Growth Engine with Conversion Optimization 

 

Sean Ellis

 

23 min
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Optimizing Persuasion With Buyer Modalities

 

Angie Schottmuller 

 

36 min
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How to Optimize the Crap Out Of Your Lead Gen Landing Pages

 

Brian Massey

 

24 min
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Mobile, Zen Marketing and the Future of Conversion

 

Chris Goward

 

26 min
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3 Undeniably Real Test-Proof Truths That Will Shake What You “Know” About Copywriting

 

Joanna Wiebe

 

31 min
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No-Bullshit Approach to Context-Driven Conversion Rate Optimization
Oli Gardner

 

34 min
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15 A/B Test Mistakes I See All The Time (and What to Do About It)

 

Peep Laja

 

24 min
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Angie Schottmuller

Optimizing Persuasion With Buyer Modalities
 
Angie is the Director of Interactive Strategy & Optimization at Three Deep Marketing.  She's responsible for solving complex digital challenges with road maps focused on customer needs and delivering tangible ROI. She's a columnist at Search Engine Watch, a regular speaker at conferences like SES and SMX, and author of the Art Institute's online marketing major.
 
In her session, Angie teaches how to understand and use the psychology of the four buying modalities: Competitive, Spontaneous, Methodical, and Humanistic to boost conversions.

 

You’ll learn how you can:

 

· Translate test insights, influences & behaviors for each modality into actionable marketing tactics.

 

· Audit your landing pages to serve all 4 modalities.

 

· Accurately audit your content, layout, and strategy to adequately persuade all four modalities. 

 

· and more!