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Optimizing Persuasion With Buyer Modalities
Angie is the Director of Interactive Strategy & Optimization at Three Deep Marketing. She's responsible for solving complex digital challenges with road maps focused on customer needs and delivering tangible ROI. She's a columnist at Search Engine Watch, a regular speaker at conferences like SES and SMX, and author of the Art Institute's online marketing major.
In her session, Angie teaches how to understand and use the psychology of the four buying modalities: Competitive, Spontaneous, Methodical, and Humanistic to boost conversions.
You’ll learn how you can:
· Translate test insights, influences & behaviors for each modality into actionable marketing tactics.
· Audit your landing pages to serve all 4 modalities.
· Accurately audit your content, layout, and strategy to adequately persuade all four modalities.