Agenda

One-track and action-packed. Get 3 full days of actionable marketing insights you can apply the very next day. Choose from 4 types of hands-on Unbounce workshops, network with friends at our roundtables, and party the night away at our legendary after parties.

 
Sunday June 25th
Monday June 26th
Tuesday June 27th
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Sunday

Grow Your Agency

10:30 am

Unbounce + Agencies: Optimize Your Way To Increased Billables (And Retain Clients Longer, Too)

CRO isn’t just the latest marketing buzzword - you can leverage its principles to grow your billables and build rock solid relationships with your clients. In this workshop you’ll see how Unbounce can help you use optimization as a value stream to grow your business.


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Helen Shaw
Customer Success Manager, Unbounce
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Phil Climie
Agency Account Executive, Unbounce
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11:45 am

Agency Q&A With Unbounce Experts

The Unbounce Experts are a group of power users from around the world who have been building successful marketing campaigns for years. In this session, they will talk about the ways they’ve managed to scale their businesses by incorporating landing pages and overlays into their marketing strategies. From sharing their A/B testing methodologies to lead generation, the Experts will share their expertise in the form of a panel, followed by a question/answer period from the audience.


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Jessica Burnham
Online Community Coordinator, Unbounce
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Justin Veenema
Community Strategist, Unbounce
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12:45 pm

Mastering Unbounce: How To Quickly Build a High-Converting, On-Brand Landing Page

Haven't built an Unbounce landing page before? Perfect! In this workshop designed for beginners, we'll start with an Unbounce template that includes all five elements of a high-converting landing page and transform it completely right before your eyes. You'll learn builder basics in under 30 minutes for both mobile and desktop. Walk away knowing how Unbounce landing pages can lower your cost per acquisition and enhance your PPC campaigns.


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Maggie Crowley
Marketing Educator, Unbounce
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Joel McDonald
Onboarding Specialist, Unbounce
Succesful Campaigns

2:00 pm

Get People To Swipe Right On Your Landing Page

First impressions are important. Whether someone is landing on your dating app profile, or your landing page, they need to be impressed within 5 seconds, or they are going to ‘swipe left.’ We will go through the key elements in designing an optimal landing page that will help you get conversions.


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Sean Powell
Sales Specialist, Unbounce
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Megan Jennings
Customer Success Manager, Unbounce
Tips & Hacks

3:30 pm

Convert More on Your Website With Hyper Targeted Overlays

The better targeted your overlays, the better results you’ll get. In this workshop designed for users of all levels, we’ll explore how to use advanced triggers and targeting rules to ensure your visitors see the right offers at the right time.


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Matthew Shepherd
Launch Specialist, Unbounce
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Angus Lynch
Account Executive, Unbounce
Welcome Reception

7:00 pm

Welcome Reception / Pre-Registration

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Monday

breakfast

8:00 am

Registration and Breakfast

break

9:00 am

Conference Kickoff!

Oli Grey

9:35 am

Data-Driven Design

Oli Gardner

Data-Driven Design (3D) is an evidence-based visual framework for creating websites & landing pages that will increase your leads, sales, and customers.

During this session you’ll learn:

  • How to discover, and leverage data to fuel your design decisions.
  • How to use a marketing core value system to differentiate yourself from your competitors.
  • How to develop a common language that your teams of marketers, designers, and copywriters, can use to work better together to collectively increase your conversion rates.
  • Kindra Hall Grey

    10:15 am

    The Irresistible Power Of Strategic Storytelling

    Kindra Hall

    Businesses, brands, sales forces, marketing teams and leaders at all levels are desperately trying to capture attention and resonate with consumers who expect more. Is there a secret weapon? A silver bullet to humanize and connect? Yes. The answer is strategic storytelling. The problem? In its rapid rise in popularity, “storytelling” has been reduced to unactionable jargon. Everyday businesses and individuals miss critical opportunities to connect with their elusive audiences in powerful and profitable ways because they lack a storytelling skill. Until now.

    During this session you’ll learn:

  • What components make up a powerful story
  • How to use an effective blueprint for storytelling to close more sales and build better relationships
  • How you can leverage the irresistible power of stories in your marketing
  • break

    10:45 am

    Break

    Mitch Joel Grey

    11:15 am

    Algorhythm: How Technology Connects Consumers To Brands Like Never Before

    Mitch Joel

    Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything. There are several dramatic realities that will force businesses to rethink many of their commonly held beliefs about what works in business today, and what the future may look like. Interestingly, this is less about the evolution of technology and much more about how consumers have become that much more efficient in this very different landscape. Bring an open mind, because the world continues to change and challenge brands like never before. The new leadership is being a digital leader. Algorhythm is your compass.

    During this session you’ll learn:

  • A framework to future proof your brand
  • How to rethink commonly held beliefs about what works in business today
  • How you can embrace disruption in your marketing
  • Scott Stratten Grey

    11:45 am

    UnMarketing: Everything Has Changed & Nothing Is Different.

    Scott Stratten

    Live video, virtual reality, brands posting memes. The marketing world has gone bananas with an insatiable appetite for the newest things. But what works and what is just a fad?

    In this keynote, Scott will cover the ridiculousness of some of the new things in the marketing toolbox, along with how they got a national corporation fined over $1,000,000 for a review and the real story and data behind his recent viral video on Facebook that gathered over 13,000,000 views in 10 days.

    During this session you’ll learn:

  • How to unlearn the old ways and consistently attract and engage the right customers
  • Online and offline methods of staying in front of your target audience
  • Practical tools to implement effective tactics right away
  • Alexa Hubley grey

    12:15 pm

    Master Customer Marketing By Watching Romantic Comedies

    Alexa Hubley

    Alexa has to make a confession: She's addicted to watching Romantic Comedies. The downside? She spends a lotta money on chocolate ice cream. But the upside? She's learned a few lessons about the subtle game of love that have helped her — and can help you — master the art of customer marketing.

    From leveraging market attraction, to sending the right signals at the right time, Romantic comedies provide real lessons for what to do to inspire customers to fall (truly, madly, deeply!) in love with your product.

    During this session you’ll learn:

  • A framework for mastering the art of customer marketing
  • Lessons from real customer marketing case studies that you can apply right away
  • How to create intimate relationships with your customers, even at scale
  • lunch

    12:45 pm

    Lunchtime!

    joel lettke

    2:20 pm

    How to Read Your Customers' Minds

    Joel Klettke

    If you want to write copy that converts, you need to get into your customers' heads.
    Joel Klettke shares a proven process for stealing your best-converting copy - straight out of your customers' mouths.

    During this session you’ll learn:

  • The most powerful questions you can ask a customer - and what order to ask them in
  • Practical tips for mastering three different feedback channels
  • How to keep your research organized (so it's actually useful)
  • Joanna Wiebe Grey

    2:50 pm

    The High-Converting Power Of Being Specific

    Joanna Wiebe

    You've been told that people don't read online so you've gotta keep your copy short. You've been lied to. In this talk, Jo will show you studies in specificity (in B2B and B2C, on landing pages and in email) that will illuminate why and how all those summarized, vague messages you rely on are costing you customers.

    During this session, you'll learn:

  • How to 'sweep' your copy to pinpoint vague language
  • Exact techniques to edit specificity into your copy
  • The three-part framework for specific, engaging landing pages
  • Wil Reynolds Grey

    3:20 pm

    SEO Gentrification: Breaking the Silo Between CRO and SEO To Make BIG Wins

    Wil Reynolds

    SEO clients want links, rankings, and traffic. Smart SEO clients want revenue. This presentation will chronicle what I learned over 3 months of doing PPC to achieve SEO goals for clients, and how it has changed the way I consult with all Seer clients. We'll also cover why CRO is the future of SEO, and why being a newbie again is the KEY to effective strategy.

    During this session, you'll learn:

  • Why I believe that CRO is a crucial skill set for modern SEO
  • A framework for using PPC testing to improve SEO results
  • How CROs can look to a small set of tools to help optimize the whole business
  • break

    3:50 pm

    Break

    Rand- Grey

    4:20 pm

    The Search Landscape In 2017

    Rand Fishkin

    Much has changed (and is changing) in SEO, searcher behavior, technology & marketing. SEO's role in marketing, SERPs themselves, mobile apps, intent, voice search, assistants, and more have shifted dramatically, leaving us with an uncertain future. Rand will share his view on the search landscape 2017, dive into data on how users behave in search engines, explain what the election of Donald Trump means to site owners and, most importantly provide you with the essential tactics that every marketer should embrace to be prepared for the changes.

    During this session, you'll learn:

  • How has search behavior changed and what does it mean for marketers seeking organic search traffic
  • What new tactics and strategies are required to stay ahead of the competition in SEO
  • How might new US government policies affect the web itself and future platform and web marketing opportunities
  • Mari Smith Grey

    4:50 pm

    Winning Facebook Advertising Strategies: 5 Powerful Ways To Leverage Your Results & ROI

    Mari Smith

    Facebook is constantly changing and adding new features, new products and new ad units. What works today? And, what is a waste of time and money? How should marketing teams, agencies and brands focus their ad spend for maximum results? In this dynamic session, world-renowned Facebook marketing expert, Mari Smith, will answer these questions and more.

    During this session you’ll learn:

  • Simple processes for maximizing paid reach to build a steady flow of top qualified leads
  • ​How to make your Facebook advertising dollars go much further, and generate an even higher ROI
  • The top ten biggest mistakes marketers make with their Facebook ads and how to fix them
  • GasTown

    7:00 pm

    Gastown Pub Crawl

    Join all our partners on the second edition of our Partner Pub Crawl in the historic Gastown district!

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    Tuesday

    breakfast

    8:00 am

    Breakfast

    break

    9:00 am

    Overview Day Two

    Tyler Farnsworth Grey

    9:20 am

    A Roadmap To Remarkable Influencer Marketing

    Tyler Farnsworth

    We live in a world filled with boring marketing. Yet, every now and then we see glimmers of brilliance that cause us to sit up and take notice. This session will explore ways to challenge the status quo, think differently, and create remarkable influencer marketing experiences.

    During this session you’ll learn:

  • A framework to consistently creating exceptional influencer marketing campaigns
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can work with influencers in creative ways
  • jonathan dane Grey

    10:00 am

    The PPC Performance Pizza

    Johnathan Dane

    In this session, Johnathan will cover 8 ways to make any PPC channel work with positive ROI. He'll guide you through a simple framework, The PPC Performance Pizza, that will double performance on any PPC channel, from Google Adwords to Facebook.

    During this session you’ll learn:

  • How to use search, social, display, and video PPC to your advantage
  • Which channels and offers work best in tandem for more conversions
  • The frameworks KlientBoost uses to double your performance within 90 days
  • break

    10:30 am

    Break

    April Dunford Grey

    11:00 am

    Obviously Awesome: How To Make Your Product Distinct and Desirable In Noisy Markets

    April Dunford

    As marketers we are often challenged with marketing products that people simply don't understand - or worse, products that bore the hell out of people. Do you ever wish you worked for a company that had a sexier product? What if I told you that you, yes you, had the power to transform your boring, me-too, utterly average product into the sexy beast it was always meant to be? You can, and this talk is going to teach you how to do it.

    During this session, you'll learn

  • How positioning can transform a dull product into a winner
  • How to recognize the signs of terrible positioning and the root causes
  • A framework to reposition a product from Awful to Awesome
  • Claire Grey

    11:40 am

    Out With User Personas: Creating Compelling, High-Converting Campaigns Using Jobs To Be Done

    Claire Suellentrop

    Traditional marketing teaches us to group customers based on their personas ("Jan is 35, works in corporate HR, drives a Honda, loves her two kids"). But this approach misses the mark: it fails to address the customer's need. That need is what drives people to use your product.

    Rather than grouping customers by lifestyle attributes, Jobs To Be Done (JTBD) helps you discover the need your product meets for people - and that need is fuel for drastically more relevant, high-converting marketing campaigns.

    During this session you’ll learn:

  • How user personas and JTBD are different (including examples from real campaigns)
  • How to implement the JTBD process within their organization
  • Exact questions to ask to uncover customers' JTBD (and questions not to ask)
  • craig sullivan grey

    12:00 pm

    We Were Promised Jetpacks

    Craig Sullivan

    All these years of technological progress ought to have brought us some of the future we imagined back in the 1950s. What happened to the bright technology future we were promised? How does it stack up to reality? There's just one thing they didn't foresee.

    The mobile experience sucks. The customer experience sucks. It doesn’t work. It’s too hard to use. Nobody measures this happening. The security is lousy. Stuff that looks great to us in our company offices can actually be costing us money, without us knowing.

    Prioritizing scarce time - using data and insight - is the way to understand and work on the right stuff first. Craig will share stuff you can use today - templates, downloads, checklists, tools for every budget and things to avoid.

    During this session you’ll learn:

  • 10 AB testing tips and 12 Optimisation actions to take
  • Why defects are like spinach on the teeth - nobody tells us
  • What stuff you can use to give an awesome cross device experience
  • lunch

    12:20 pm

    Lunchtime!

    Amy Grey

    2:00 pm

    The Customer Disconnect: How Inside-Out Copy Makes You Invisible

    Amy Harrison

    When you write copy, there are 3 critical elements: What you KNOW about your product, what you WRITE about your product, and what your customer THINKS you mean. Unfortunately, it’s too easy to have a disconnect between all three, and when that happens, customer’s don’t realise the true value of what you have to offer. In this talk, you’ll identify any disconnect in your own marketing, and learn how to write copy that breaks through the noise, differentiates your brand, and speaks to your customers’ desires.

    During this session you’ll learn:

  • How to recognise if you even HAVE a disconnect
  • How to beat the blank page - know what to include for every piece of copy you create
  • How to make even commoditised products sound different and fresh to your customer
  • Lianna Patch Grey

    2:20 pm

    Cut the Cheese: How To Edit Your Copy To Effectiveness

    Lianna Patch

    You’ve researched your target market, gotten your message straight, and drafted scintillatingly specific copy that hits home. Well done! There’s just one last thing: before you launch, you need to edit.

    In this quick and snappy talk, we’ll decide when and in what conditions to edit (hint: Hemingway had it right), discover what “good” editing looks like, and distill 3 actionable techniques you can use to edit your own work.

    During this session, you’ll learn:

  • Where editing happens in the brain
  • What editing looks like when it’s done right
  • 3 techniques to edit your own copy
  • allison otting grey

    2:50 pm

    Designing World Class, High Converting Landing Pages For Your Clients and Their Customers

    Allison Otting

    The key to designing exceptional landing pages for your clients and their customers comes down to three things: being relevant, being transparent and being their liberator. In this session, you’ll learn how to harness these three aspects of design to build world-class, high converting landing pages for your clients and their customers. Expect in-depth case studies and examples with actionable frameworks.

    During this session you’ll learn:

  • How to align your marketing funnel with the ideal user experience to meet customer expectations every time
  • A framework for ensuring your landing page design is relevant, transparent and liberating, at all times
  • How to focus on solving your customer’s biggest pain points and answering their most essential questions
  • break

    3:20 pm

    Break

    Jessica Grey

    4:00 pm

    You Can't Convert What Your Prospects Don't See: Turbo Boosting Your Email Conversion Rate

    Jessica Best

    According to ReturnPath, 25% of valid email marketing never makes it to the inbox. On top of that, 40% of your email list hasn't opened an email from you in over a year. Testing variations in copy won't tell you anything if your email gets stuck in a spam filter. The blue button or the red button can only impact your email conversion rate so much if a third of your list isn't going to open it.

    Email marketing has been lauded as the most efficient dollars you can spend in any marketing channel. But only if it gets through to your contacts. Jessica will share 2 guaranteed ways -- yes, really! -- to boost your email marketing conversion rates.

    During this session you’ll learn:

  • A cross-channel win back campaign to recapture some of that "lost list"
  • How to determine what percent of your emails are actually getting to your subscribers
  • 4 things every email marketer must do to give their emails the best chance at hitting the inbox
  • Michael Grey

    4:35 pm

    Your Brain Is Lying To You: Become A Better Marketer By Overcoming Confirmation Bias

    Michael Aagaard

    Have you ever resisted or ignored a piece of information because it posed a threat to your worldview? If you answered “yes,” you’re like most other human beings on the planet. In fact, according to the last 40 years of cognitive research, favouring information that confirms your worldview is extremely common human behaviour. Unfortunately, being biased towards information that confirms what we already believe often leads to errors in judgment and costly mistakes in marketing. But how can we overcome this?

    During this session you’ll learn:

  • The facts about confirmation bias and why it is such a dangerous pitfall for marketers
  • A framework for becoming aware of and overcoming your own confirmation bias
  • Hands-on techniques for cutting through the clutter and getting information rather than confirmation
  • Science World

    7:00 pm

    Official After Party at Science World

    Don't miss our legendary Official After Party at Science World!

    Location: 1455 Quebec St, Vancouver, BC V6A 3Z7