Agenda

One-track and action-packed. Get 3 full days of actionable marketing insights you can apply the very next day. Choose from 4 types of hands-on Unbounce workshops, network with friends at our roundtables, and party the night away at our legendary after parties.

 
Sunday June 25th
Monday June 26th
Tuesday June 27th
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Sunday

unbounce-team

9:00 am

Note: Sunday is Optional

Sunday is not an "official" conference day. We host free Unbounce Workshops and Sunday Funday activities which are completely optional. We also kick off the conference with a Welcome Party that starts at 7:00pm. You can find more details below.

Grow Your Agency

10:30 am

Grow Your Agency with Unbounce

In this workshop, Phil and Helen will cover the basics of using Unbounce to grow your agency and then dive into a couple of scenarios we hear all the time! With over 100 agency minds under one roof, we're excited to work together through breakout sessions and a Q&A period.


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Helen Shaw
Customer Success Manager, Unbounce
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Phil Climie
Agency Account Executive, Unbounce
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11:45 am

Agency Q&A With Unbounce Experts

The Unbounce Experts are a group of power users from around the world who have been building successful marketing campaigns for years. In this session, they will talk about the ways they’ve managed to scale their businesses by incorporating landing pages and overlays into their marketing strategies. From sharing their A/B testing methodologies to lead generation, the Experts will share their expertise in the form of a panel, followed by a question/answer period from the audience.


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Jessica Burnham
Online Community Coordinator, Unbounce
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Justin Veenema
Community Strategist, Unbounce
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Nicholas Scalice
Founder, Earnworthy
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Joe Savitch
Project Manager, Altos
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Hristian Kambourov
Founder, Revise.cc
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Brendan Sera-Shriar
Co-Founder & Conversion Strategist, Daychamp.cc
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Rolf Inge Holden
Founder and CEO, ConversionLab
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Andrew Miller
Co-Founder, Workshop Digital
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Stefano Apostolakos
Co-Founder, Webistry
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12:45 pm

Mastering Unbounce: How To Quickly Build a High-Converting, On-Brand Landing Page

Haven't built an Unbounce landing page before? Perfect! In this workshop designed for beginners, we'll start with an Unbounce template that includes all five elements of a high-converting landing page and transform it completely right before your eyes. You'll learn builder basics in under 30 minutes for both mobile and desktop. Walk away knowing how Unbounce landing pages can lower your cost per acquisition and enhance your PPC campaigns.


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Maggie Crowley
Marketing Educator, Unbounce
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Joel McDonald
Onboarding Specialist, Unbounce
Succesful Campaigns

2:00 pm

Get People To Swipe Right On Your Landing Page

First impressions are important. Whether someone is landing on your dating app profile, or your landing page, they need to be impressed within 5 seconds, or they are going to ‘swipe left.’ We will go through the key elements in designing an optimal landing page that will help you get conversions.


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Sean Powell
Sales Specialist, Unbounce
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Megan Jennings
Customer Success Manager, Unbounce
Tips & Hacks

3:30 pm

Convert More on Every Page With Hyper Targeted Overlays

The better targeted your overlays, the better results you’ll get. In this workshop designed for users of all levels, we’ll explore how to use advanced triggers and targeting rules to ensure your visitors see the right offers at the right time.


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Matthew Shepherd
Launch Specialist, Unbounce
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Angus Lynch
Account Executive, Unbounce
Welcome Reception

7:00 pm

Welcome Reception / Pre-Registration

Don't miss our opening party at Library Square Pub! Join us for complimentary cocktails and get to know your fellow CTAConf attendees.

Location: 300 West Georgia Street, Vancouver

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Monday

breakfast

8:00 am

Registration and Breakfast

Make sure to arrive early to beat the rush!

break

9:00 am

Conference Kickoff!

Oli Grey

9:40 am

Data-Driven Design

Oli Gardner

Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional – I’ll reveal the rest in my talk – but it doesn’t have to be this way.

Data-Driven Design (3D) is an actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences you’re creating today.

During this session you’ll learn:

  • How to use The 3D Playbook to narrow four hundred sources of overwhelming data into the five you actually need
  • How to run multiple experiments to fuel your next project
  • A collaborative process for marketing teams, designed to create high-performance digital experiences that solve real, observed customer pains
  • Kindra Hall Grey

    10:20 am

    The Irresistible Power of Strategic Storytelling

    Kindra Hall

    Businesses, brands, sales forces, marketing teams and leaders at all levels are desperately trying to capture attention and resonate with consumers who expect more. Is there a secret weapon? A silver bullet to humanize and connect? Yes. The answer is strategic storytelling. The problem? In its rapid rise in popularity, “storytelling” has been reduced to unactionable jargon. Everyday businesses and individuals miss critical opportunities to connect with their elusive audiences in powerful and profitable ways because they lack a storytelling skill. Until now.

    During this session you’ll learn:

  • What components make up a powerful story
  • How to use an effective blueprint for storytelling to close more sales and build better relationships
  • How you can leverage the irresistible power of stories in your marketing
  • joel lettke

    10:50 am

    How to Read Your Customers' Minds

    Joel Klettke

    If you want to write copy that converts, you need to get into your customers' heads.
    Joel Klettke shares a proven process for stealing your best-converting copy - straight out of your customers' mouths.

    During this session you’ll learn:

  • The most powerful questions you can ask a customer - and what order to ask them in
  • Practical tips for mastering three different feedback channels
  • How to keep your research organized (so it's actually useful)
  • break

    11:10 am

    Break

    Enjoy complimentary snacks and beverages, participate in some of the fun activities we have planned and get to know your fellow CTAConf attendees.

    Scott Stratten Grey

    11:45 am

    UnMarketing: Everything Has Changed & Nothing Is Different.

    Scott Stratten

    Live video, virtual reality, brands posting memes. The marketing world has gone bananas with an insatiable appetite for the newest things. But what works and what is just a fad?

    In this keynote, Scott will cover the ridiculousness of some of the new things in the marketing toolbox, along with how they got a national corporation fined over $1,000,000 for a review and the real story and data behind his recent viral video on Facebook that gathered over 13,000,000 views in 10 days.

    During this session you’ll learn:

  • How to unlearn the old ways and consistently attract and engage the right customers
  • Online and offline methods of staying in front of your target audience
  • Practical tools to implement effective tactics right away
  • Jessica Grey

    12:25 pm

    You Can't Convert What Your Prospects Don't See: Turbo Boosting Your Email Conversion Rate

    Jessica Best

    According to ReturnPath, 25% of valid email marketing never makes it to the inbox. On top of that, 40% of your email list hasn't opened an email from you in over a year. Testing variations in copy won't tell you anything if your email gets stuck in a spam filter. The blue button or the red button can only impact your email conversion rate so much if a third of your list isn't going to open it.

    Email marketing has been lauded as the most efficient dollars you can spend in any marketing channel. But only if it gets through to your contacts. Jessica will share 2 guaranteed ways -- yes, really! -- to boost your email marketing conversion rates.

    During this session you’ll learn:

  • A cross-channel win back campaign to recapture some of that "lost list"
  • How to determine what percent of your emails are actually getting to your subscribers
  • 4 things every email marketer must do to give their emails the best chance at hitting the inbox
  • lunch

    1:10 pm

    Lunchtime!

    We're bringing in 10 local food trucks to choose from. Yum!

    Wil Reynolds Grey

    2:35 pm

    SEO Gentrification: Breaking the Silo Between CRO and SEO to Make BIG Wins

    Wil Reynolds

    SEO clients want links, rankings, and traffic. Smart SEO clients want revenue. This presentation will chronicle what I learned over 3 months of doing PPC to achieve SEO goals for clients, and how it has changed the way I consult with all Seer clients. We'll also cover why CRO is the future of SEO, and why being a newbie again is the KEY to effective strategy.

    During this session, you'll learn:

  • Why I believe that CRO is a crucial skill set for modern SEO
  • A framework for using PPC testing to improve SEO results
  • How CROs can look to a small set of tools to help optimize the whole business
  • Lianna Patch Grey

    3:05 pm

    Show Dogs & Dead Horses: How to Edit Your (Own) Copy to Effectiveness

    Lianna Patch

    You’ve researched your target market, gotten your message straight, and drafted scintillatingly specific copy that hits home. Well done! There’s just one last thing: before you launch, you need to edit.

    In this quick and snappy talk, we’ll decide when and in what conditions to edit (hint: Hemingway had it right), discover what “good” editing looks like, and distill 3 actionable techniques you can use to edit your own work.

    During this session, you’ll learn:

  • Where editing happens in the brain
  • What editing looks like when it’s done right
  • 3 techniques to edit your own copy
  • allison otting grey

    3:35 pm

    Designing World Class, High Converting Landing Pages For Your Clients and Their Customers

    Allison Otting

    The key to designing exceptional landing pages for your clients and their customers comes down to three things: being relevant, being transparent and being their liberator. In this session, you’ll learn how to harness these three aspects of design to build world-class, high converting landing pages for your clients and their customers. Expect in-depth case studies and examples with actionable frameworks.

    During this session you’ll learn:

  • How to align your marketing funnel with the ideal user experience to meet customer expectations every time
  • A framework for ensuring your landing page design is relevant, transparent and liberating, at all times
  • How to focus on solving your customer’s biggest pain points and answering their most essential questions
  • break

    3:55 pm

    Break

    Enjoy complimentary snacks and beverages, participate in some of the fun activities we have planned and get to know your fellow CTAConf attendees.

    Mitch Joel Grey

    4:35 pm

    Algorhythm: How Technology Connects Consumers To Brands Like Never Before

    Mitch Joel

    Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything. There are several dramatic realities that will force businesses to rethink many of their commonly held beliefs about what works in business today, and what the future may look like. Interestingly, this is less about the evolution of technology and much more about how consumers have become that much more efficient in this very different landscape. Bring an open mind, because the world continues to change and challenge brands like never before. The new leadership is being a digital leader. Algorhythm is your compass.

    During this session you’ll learn:

  • A framework to future proof your brand
  • How to rethink commonly held beliefs about what works in business today
  • How you can embrace disruption in your marketing
  • Mari Smith Grey

    5:05 pm

    Winning Facebook Advertising Strategies: 5 Powerful Ways To Leverage Your Results & ROI

    Mari Smith

    Facebook is constantly changing and adding new features, new products and new ad units. What works today? And, what is a waste of time and money? How should marketing teams, agencies and brands focus their ad spend for maximum results? In this dynamic session, world-renowned Facebook marketing expert, Mari Smith, will answer these questions and more.

    During this session you’ll learn:

  • Simple processes for maximizing paid reach to build a steady flow of top qualified leads
  • ​How to make your Facebook advertising dollars go much further, and generate an even higher ROI
  • The top ten biggest mistakes marketers make with their Facebook ads and how to fix them
  • GasTown

    7:00 pm

    Gastown Pub Crawl

    Join all our partners on the second edition of our Partner Pub Crawl in the historic Gastown district!

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    Tuesday

    breakfast

    8:00 am

    Breakfast

    You won't want to miss this spread. Make sure to arrive early to beat the rush!

    break

    9:00 am

    Overview Day Two

    Rand- Grey

    9:20 am

    Why We Can't Do SEO Without CRO

    Rand Fishkin

    Over the last few years, Google has prioritized new ranking factors around engagement and searcher satisfaction that are forcing SEOs to think more like CROs than ever before. In this presentation, Rand will dig into why optimizing for searcher task completion is so critical, and a step by step process for how to achieve this challenging new goal.

    During this session, you'll learn:

  • An understanding of how Google uses engagement in their rankings, and how to improve their content to meet that need
  • A step-by-step process for improving searcher task completion (a new, but critical part of modern SEO)
  • How to make CRO and SEO work together for better marketing outcomes
  • Tyler Farnsworth Grey

    10:00 am

    A Roadmap To Remarkable Influencer Marketing

    Tyler Farnsworth

    We live in a world filled with boring marketing. Yet, every now and then we see glimmers of brilliance that cause us to sit up and take notice. This session will explore ways to challenge the status quo, think differently, and create remarkable influencer marketing experiences.

    During this session you’ll learn:

  • A framework to consistently creating exceptional influencer marketing campaigns
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can work with influencers in creative ways
  • break

    10:30 am

    Break

    Enjoy complimentary snacks and beverages, participate in some of the fun activities we have planned and get to know your fellow CTAConf attendees.

    jonathan dane Grey

    11:05 am

    The PPC Performance Pizza

    Johnathan Dane

    In this session, Johnathan will cover 8 ways to make any PPC channel work with positive ROI. He'll guide you through a simple framework, The PPC Performance Pizza, that will double performance on any PPC channel, from Google Adwords to Facebook.

    During this session you’ll learn:

  • How to use search, social, display, and video PPC to your advantage
  • Which channels and offers work best in tandem for more conversions
  • The frameworks KlientBoost uses to double your performance within 90 days
  • Claire Grey

    11:45 am

    Out With User Personas: Creating Compelling, High-Converting Campaigns Using Jobs To Be Done

    Claire Suellentrop

    Traditional marketing teaches us to group customers based on their personas ("Jan is 35, works in corporate HR, drives a Honda, loves her two kids"). But this approach misses the mark: it fails to address the customer's need. That need is what drives people to use your product.

    Rather than grouping customers by lifestyle attributes, Jobs To Be Done (JTBD) helps you discover the need your product meets for people - and that need is fuel for drastically more relevant, high-converting marketing campaigns.

    During this session you’ll learn:

  • How user personas and JTBD are different (including examples from real campaigns)
  • How to implement the JTBD process within their organization
  • Exact questions to ask to uncover customers' JTBD (and questions not to ask)
  • crestodina_headshot_300_light

    12:15 pm

    Super Advanced Content Marketing: Publish More and Rank Higher Through Top-Secret Ninja Tricks

    Andy Crestodina

    You’ve been at this content thing for a while and you’re busier than ever. But your traffic is stuck at the same levels. You’re working more for the same results you got last year.

    It’s time to adapt. To go beyond the basics. To take a more advanced approach to your content. We’re going to teach you to get more traffic in less time.

    During this session you’ll learn:

  • How to turn your day-to-day email communication into high ranking articles
  • How to delegate using tools, outsourcing and virtual assistants
  • How to get your older content to rank like champions
  • How to find the pages on your site that are already ready to rank
  • lunch

    12:45 pm

    Lunchtime!

    We're bringing in 10 local food trucks to choose from. Yum!

    Amy Grey

    2:35 pm

    The Customer Disconnect: How Inside-Out Copy Makes You Invisible

    Amy Harrison

    When you write copy, there are 3 critical elements: What you KNOW about your product, what you WRITE about your product, and what your customer THINKS you mean. Unfortunately, it’s too easy to have a disconnect between all three, and when that happens, customer’s don’t realise the true value of what you have to offer. In this talk, you’ll identify any disconnect in your own marketing, and learn how to write copy that breaks through the noise, differentiates your brand, and speaks to your customers’ desires.

    During this session you’ll learn:

  • How to recognise if you even HAVE a disconnect
  • How to beat the blank page - know what to include for every piece of copy you create
  • How to make even commoditised products sound different and fresh to your customer
  • Dana-DiTomaso-headshot300

    2:55 pm

    PPC Reports That Matter

    Dana DiTomaso

    Reporting shouldn't start and end at an automated email, sent once a month. You need to build better reports, ones that illustrate how your PPC campaigns are performing but also where they're lagging, and what you can do to improve them. In PPC, every penny matters, so why not maximize that spend with reports that matter?

    During this session you’ll learn:

  • How to use Google Tag Manager to make your PPC reporting smarter
  • How to build goal-focused reports
  • Tools and custom reports that you can start using right away
  • break

    3:15 pm

    Break

    Enjoy complimentary snacks and beverages, participate in some of the fun activities we have planned and get to know your fellow CTAConf attendees.

    Alexa Hubley grey

    3:55 pm

    Master Customer Marketing By Watching Romantic Comedies

    Alexa Hubley

    Alexa has to make a confession: She's addicted to watching Romantic Comedies. The downside? She spends a lotta money on chocolate ice cream. But the upside? She's learned a few lessons about the subtle game of love that have helped her — and can help you — master the art of customer marketing.

    From leveraging market attraction, to sending the right signals at the right time, Romantic comedies provide real lessons for what to do to inspire customers to fall (truly, madly, deeply!) in love with your product.

    During this session you’ll learn:

  • A framework for mastering the art of customer marketing
  • Lessons from real customer marketing case studies that you can apply right away
  • How to create intimate relationships with your customers, even at scale
  • April Dunford Grey

    4:15 pm

    Obviously Awesome: How To Make Your Product Distinct and Desirable In Noisy Markets

    April Dunford

    As marketers we are often challenged with marketing products that people simply don't understand - or worse, products that bore the hell out of people. Do you ever wish you worked for a company that had a sexier product? What if I told you that you, yes you, had the power to transform your boring, me-too, utterly average product into the sexy beast it was always meant to be? You can, and this talk is going to teach you how to do it.

    During this session, you'll learn

  • How positioning can transform a dull product into a winner
  • How to recognize the signs of terrible positioning and the root causes
  • A framework to reposition a product from Awful to Awesome
  • Michael Grey

    4:50 pm

    Your Brain Is Lying To You: Become A Better Marketer By Overcoming Confirmation Bias

    Michael Aagaard

    Have you ever resisted or ignored a piece of information because it posed a threat to your worldview? If you answered “yes,” you’re like most other human beings on the planet. In fact, according to the last 40 years of cognitive research, favouring information that confirms your worldview is extremely common human behaviour. Unfortunately, being biased towards information that confirms what we already believe often leads to errors in judgment and costly mistakes in marketing. But how can we overcome this?

    During this session you’ll learn:

  • The facts about confirmation bias and why it is such a dangerous pitfall for marketers
  • A framework for becoming aware of and overcoming your own confirmation bias
  • Hands-on techniques for cutting through the clutter and getting information rather than confirmation
  • Science World

    7:00 pm

    Official After Party at Science World

    Don't miss our legendary Official After Party at Science World!

    Location: 1455 Quebec St, Vancouver, BC V6A 3Z7